Why consumers are afraid of shopping online?

The reason is Fraud. Today, making money online is very easy and there are lots of opportunities available on internet. But, the major problem E-commerce site owner’s face nowadays on internet is fraud. Consumers will always hesitate to shop online from your e-commerce site, unless you provide them some evidence that your e-commerce website is 100 percent secure and the sensitive information they provide is completely protected. Luckily, there are number of protective actions that can be taken to prevent your E-commerce website against fraud.

Fraud Detection Service

A service called Fraud Detection actually helps you to verify that the individual entering credit card information is real the owner of that card. While useful, this type service does not entirely eliminate the risk of fraud. Let’s see how it works.

The fraud detection service asks the consumer to verify an address and compares it to what is one file with the credit card issuer.  It the address matches, the customer is allowed to proceed with the purchasing. And, if it doesn’t they will be denied rights to make a purchase.  For the simple fact that numerous residential addresses can be found online, a determined fraudster may be able to bypass this mechanism.  This service is still a great option as it will diminish the fraud risks.

Credit Card Verification Codes (Aka CCV)

The credit card verification code is the three important numbers found on the back of a credit card. You need to insert those numbers when a customer shops on your site. In order for someone to place website fraud, they most acquire the credit card numbers and the credit card as well. By implementing this type of scheme on your site, you can decrease the risks of fraud significantly, mainly because credit card numbers are typically stolen rather than the actual card. Certainly, a credit card can be stolen and used to purchase items online, though it’s less likely to occur because people usually notice that their card is missing and cancel it before any damage is done.

Site Design

While a fraud detection service can be very effective, this mechanism should always be paired with a flawless website design that limits the possibility of fraudulent activities.  Your E-commerce site should be designed with the latest versions of scripting languages and programs to fight off hackers and protect the integrity of your business. You may have to shell out extra money to make sure fraud is not occurring, but it is well worth it in the long run.  Having a secure site will save you money and protect your customers, which is perhaps the most important aspect of online business.
Before creating your own E-commerce website, make sure you have a pretty good knowledge about the dangers of internet frauds. Having this knowledge will help you to find better ways to prevent your website and your consumers from the internet frauds. Fraud occurs everyday online but neither you, nor your customers have to be a victim.

Posted under e-Commerce

The real benefit of hosting a blog and maintaining it has been a quick way to spread your business across the internet audiences. It has been proved by the search engine marketing specialists and bloggers in the past few years that a blog can benefits your website or business in very effective ways.

When you decide to host a blog on your website, the first question that comes up is where to setup a blog on your own website or separately. Each one has its own advantages that will help your website.

Where to Host Your Blog on Own Website or Separately?

There are two ways you can host your blog, either by creating an account on the blog platforms like Blogger or WordPress or simply installing your own blog software on your own website. Hosting a blog as a sub-domain of your own website looks like a professional approach and often preferred by those who want to boost their website ranking on search engines using blog as a tool.

Search engine ranking benefits

Setting up the blog in as a sub-domain on your existing website also benefits to your websites search engine ranking. Any new content that is added to your blog will be treated as new content part of your main website. Every new blog posts that you create are easily and quickly indexed than regular web pages. It thus helps promote better indexing and visibility of your main website, if the blog is hosted on the same domain name.

Backlinks benefits

If you spend some time and efforts on writing quality contents on your blog, you can easily attract the quality backlinks using those articles. If you host your blog on your main domain then all back-links will benefit your main domain. If your blog is on an external domain then back-links will not be directly passed on to your main website. However, you will still get the benefits if you are able to pull the PR and links from your separately hosted blog to your main website by cross linking. But, in order to get benefits via cross linking from your externally hosted blog it will need to be successful.

Brand targeting for business owners

Some business company’s or website owners can choose to start a blog on a completely new domain name. This can help if you wish to differentiate between the branding of your website and that of your blog. If the blog you are setting up is not directly related to the content on your main website, then you may not wish to combine the two on the same domain name.

If you wish to target on enforcing a collective brand for your company rather than creating a new brand for your blog, installing a blog as a part of your main website will help. If a blog is installed in a sub folder of your existing website, the blog URL will include your primary domain name in the address bar and appear as a cohesive entity.

Technical resources

If you are setting up a blog on your main website or domain name, you will require a certain level of technical skills in order to install the blog and add the database. If you are starting a blog using one of the free blog platforms then no software installation is required and a blog can be set up in a few easy steps.

Cost benefits

Another common reason for setting up an external blog outside of your main company website is the possibility for using one of the many available free online blog hosting services such as Blogger or Word Press. Most leading social networking websites such as Facebook also allow users to set up their own blog using their website platform. These services are usually free whereas setting up a blog on your main website or private domain name will require web hosting space and technical infrastructure.

So, decide your own where to host your blog, if it’s similar to your website and hosting it to boost your search engine rankings then definitely host it as a sub-domain of your own website.

Posted under Blogging, Search Engine Marketing (SEM), Search Engine Optimization