Why consumers are afraid of shopping online?

The reason is Fraud. Today, making money online is very easy and there are lots of opportunities available on internet. But, the major problem E-commerce site owner’s face nowadays on internet is fraud. Consumers will always hesitate to shop online from your e-commerce site, unless you provide them some evidence that your e-commerce website is 100 percent secure and the sensitive information they provide is completely protected. Luckily, there are number of protective actions that can be taken to prevent your E-commerce website against fraud.

Fraud Detection Service

A service called Fraud Detection actually helps you to verify that the individual entering credit card information is real the owner of that card. While useful, this type service does not entirely eliminate the risk of fraud. Let’s see how it works.

The fraud detection service asks the consumer to verify an address and compares it to what is one file with the credit card issuer.  It the address matches, the customer is allowed to proceed with the purchasing. And, if it doesn’t they will be denied rights to make a purchase.  For the simple fact that numerous residential addresses can be found online, a determined fraudster may be able to bypass this mechanism.  This service is still a great option as it will diminish the fraud risks.

Credit Card Verification Codes (Aka CCV)

The credit card verification code is the three important numbers found on the back of a credit card. You need to insert those numbers when a customer shops on your site. In order for someone to place website fraud, they most acquire the credit card numbers and the credit card as well. By implementing this type of scheme on your site, you can decrease the risks of fraud significantly, mainly because credit card numbers are typically stolen rather than the actual card. Certainly, a credit card can be stolen and used to purchase items online, though it’s less likely to occur because people usually notice that their card is missing and cancel it before any damage is done.

Site Design

While a fraud detection service can be very effective, this mechanism should always be paired with a flawless website design that limits the possibility of fraudulent activities.  Your E-commerce site should be designed with the latest versions of scripting languages and programs to fight off hackers and protect the integrity of your business. You may have to shell out extra money to make sure fraud is not occurring, but it is well worth it in the long run.  Having a secure site will save you money and protect your customers, which is perhaps the most important aspect of online business.
Before creating your own E-commerce website, make sure you have a pretty good knowledge about the dangers of internet frauds. Having this knowledge will help you to find better ways to prevent your website and your consumers from the internet frauds. Fraud occurs everyday online but neither you, nor your customers have to be a victim.

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Posted under e-Commerce

The real benefit of hosting a blog and maintaining it has been a quick way to spread your business across the internet audiences. It has been proved by the search engine marketing specialists and bloggers in the past few years that a blog can benefits your website or business in very effective ways.

When you decide to host a blog on your website, the first question that comes up is where to setup a blog on your own website or separately. Each one has its own advantages that will help your website.

Where to Host Your Blog on Own Website or Separately?

There are two ways you can host your blog, either by creating an account on the blog platforms like Blogger or WordPress or simply installing your own blog software on your own website. Hosting a blog as a sub-domain of your own website looks like a professional approach and often preferred by those who want to boost their website ranking on search engines using blog as a tool.

Search engine ranking benefits

Setting up the blog in as a sub-domain on your existing website also benefits to your websites search engine ranking. Any new content that is added to your blog will be treated as new content part of your main website. Every new blog posts that you create are easily and quickly indexed than regular web pages. It thus helps promote better indexing and visibility of your main website, if the blog is hosted on the same domain name.

Backlinks benefits

If you spend some time and efforts on writing quality contents on your blog, you can easily attract the quality backlinks using those articles. If you host your blog on your main domain then all back-links will benefit your main domain. If your blog is on an external domain then back-links will not be directly passed on to your main website. However, you will still get the benefits if you are able to pull the PR and links from your separately hosted blog to your main website by cross linking. But, in order to get benefits via cross linking from your externally hosted blog it will need to be successful.

Brand targeting for business owners

Some business company’s or website owners can choose to start a blog on a completely new domain name. This can help if you wish to differentiate between the branding of your website and that of your blog. If the blog you are setting up is not directly related to the content on your main website, then you may not wish to combine the two on the same domain name.

If you wish to target on enforcing a collective brand for your company rather than creating a new brand for your blog, installing a blog as a part of your main website will help. If a blog is installed in a sub folder of your existing website, the blog URL will include your primary domain name in the address bar and appear as a cohesive entity.

Technical resources

If you are setting up a blog on your main website or domain name, you will require a certain level of technical skills in order to install the blog and add the database. If you are starting a blog using one of the free blog platforms then no software installation is required and a blog can be set up in a few easy steps.

Cost benefits

Another common reason for setting up an external blog outside of your main company website is the possibility for using one of the many available free online blog hosting services such as Blogger or Word Press. Most leading social networking websites such as Facebook also allow users to set up their own blog using their website platform. These services are usually free whereas setting up a blog on your main website or private domain name will require web hosting space and technical infrastructure.

So, decide your own where to host your blog, if it’s similar to your website and hosting it to boost your search engine rankings then definitely host it as a sub-domain of your own website.

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Posted under Blogging, Search Engine Marketing (SEM), Search Engine Optimization

Getting indexed in search engines is very much necessary to drive web traffic to your website. To get noticed by people you need to get index in search engines. If you submit your site manually to Google or any search engine it will normally take more than 4 weeks to get indexed. In this article I will show you the easy and fast way to get your website indexed in search engines.

First of all, indexing your website means to get your website visible in search engines. In order to get indexed, you have to follow few simple steps and will need the below listed things.

• Already built website and well-optimized for search engine traffic.
• Top 5 keywords, key phrases related to your website content.
• A clear head.

Content Bait

First of all, take top 5 popular keywords or key phrases and make 5 article titles using them. For example, if my keywords are software, website & article, then my article titles could be:

How to use software
How to create a website
How to write an article

Of course you should be more original than this using your own keywords but you get the idea. Now that you have your article titles, you now need to write a brief article for each title. It doesn’t need to be the best article in the world, just make sure that it’s original. Around three paragraphs for each article are good. Try to use as many of your keywords or phrases in the article content as possible but don’t over do it to the extent that the article doesn’t make sense.

Creating Blogs

Now, that you have your five articles ready, select the one that you think is the best and most relevant to your website and put it to one side, we will come back to that one later. We now need to create a couple of blog accounts to house our articles. First of all visit blogger.com and create an account using one of your most popular keywords… For example if your keyword is “shoes”, make sure your blog URL is shoes.blogspot.com or sports-shoes.blogspot.com.

Take the time to modify your new blog a little, create an introduction post, change the template, and put bit information in the profile, that sort of thing. Once your blog is looking ok, its time to post two of your four articles on your blog. Remember I told you to use as many keywords as possible in your blog. Before submitting your post, convert a couple of these keywords to links to your website. Again, don’t over do it and try to link to separate, relevant pages on your website, not just the homepage. Once your done and your blogspot blog is published on the web its time to move on to the next one. Visit WordPress site, get another blog containing your keyword and repeat the steps for your other two articles.

The fifth article

So,  now you have two Blogs all setup and ready to send you traffic but what about that fifth article I told you to put to one side earlier. Let’s get that one out there too. We are now going to submit your fifth article to some of the many article directories out there. Now you of course you could do this manually but I’ve found the best solution is to use one of the many article submitters that are now available. Simply search Google for “free article submitter” and I’m sure you will find one.

Make sure to fill in all the forms accurately and thoughtfully. The objective is to get your article published so don’t scrimp on the description etc.

Ping the robots

The next step is to tell all the search engine robots about your blog. There are literally hundreds of these so called ping services out there but for this article I’m only going to use only one because that’s really all you need to begin with. Visit pingomatic.com and enter the information for both of your blogs. Remember to enter your information carefully and accurately.

Quit tool

Quit is a tool developed by Eli at Bluehatseo site. You can find a link to the tool in the header on the blog. He won’t tell anybody exactly what it does but I can assure you it works. Again make sure you fill in all the information about your two blogs correctly before you click submits. Only click submit once, the tool can take about 20 seconds to work so be patient.

Directories, Directories & Directories

If you have completed the above steps completely and properly it shouldn’t be more than 24 hours before your website is indexed by Google, Yahoo and some of the other search engines. So what do you do while you are waiting? Directories my friend. A lot of so called SEO experts say that submitting your website to directories is no longer worth the hassle but don’t listen to them. Any inbound link you can get to your website, no matter what the quality is worth its weight in gold.

If you take your time and submit your website to the correct category of directories I can assure you it will increase the amount of bots visits and indeed user visits to your website. You can find a huge list of directories on my website at the large list of directories page. Take your own time to choose the good ones to suit your website.

Link Exchanging

Finally as an extra step to getting your website indexed you should try asking other webmasters to exchange links with you. There are literally hundreds of link building companies and services out there or you could visit forums such as the Link Exchange Forum and post your link exchange request in the correct topic.

Make sure you follow the above steps properly, and watch your website getting indexed very quickly.

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Posted under Blogging, Search Engine Marketing (SEM), Search Engine Optimization

Dmoz is an Open Directory Project which is an important step for any website promotion. It is a very important directory which provides search results for many of the huge search engines and online portals. Dmoz directory is a human edited directory and you must follow the proper way of submitting your website, if you want your submission to be successful.

First and very important point is to ensure that your site has unique and fresh content. If, your website is publishing a group of affiliate links or if your website is a replica of other sites that are available in huge numbers on web, then possibly your submission will be rejected. If you are selling or dealing with affiliate products you can show Dmoz editors by adding contents like product reviews or any other information that your website has some unique to offer.

Make sure your website contains no spelling mistakes and your site looks and work decently. Though the editors are looking for original content, they are only human and will be annoyed by errors and by a clumsily built site. It is my experience that professionally designed sites, with good content, always make it into the directory eventually.

Confirm that your contact information exists on you website. Not only the e-mail addresses but also put the physical address and telephone number on your site to get easy entrance in the category. Especially, if you are selling something, you need to build credibility with your customers, and in this case, with the Open Directory editors, by providing genuine contact information.

Choosing the proper category is very important when you submit to these types of directories. There is nothing to worry about when you submit your website to a robotic search engine, but you should choose a correct directory when you submit to a directory. Walk through the categories and check where similar sites to yours have been listed in the directory. When you are sure about the proper category for your site just press the add URL link. Avoid submitting to the categories where your site doesn’t meet the criteria or else your submission will be rejected. Read the notes carefully if mention for any particular category and then submit.

Always keep a record of your submission date, category and the category editor in order to make an inquiry about the status of your submission this information is very necessary. As it is an human edited directory it can take weeks or months to review and accept your submission.

Spamming the directory can cause a rejection to your submission. Avoid submitting your web site again n again. Just submit once and keep patience. Generally you are only allowed to submit to one category, though if your site is huge and has many subdivisions, you may be able to submit sections of the site to different categories. As submissions come in a huge numbers to the categories, it may take time for processing your submission. If you hastily resubmit your site, then it will end up on the bottom of the list of sites to be reviewed, as they are stored according to date.

If you have to enquire or have any questions regarding your submission, then contact the editor in the proper way. Send a message to the editor of that category. You can check the bottom of the category page for the editor name. Another excellent way to make contact with the editors is through their online forum. Provide them the proper date and category to which you have submitted to check the status of your submission. You can ask questions about the procedures etc, but make sure that you don’t argue with the editors.

Next time, when you submit to Dmoz Open Directory Project, ensure that you follow the above guidelines to get your submission successful.

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Posted under Blogging, Internet Marketing, SEO Tips, Search Engine Marketing (SEM), Search Engine Optimization

According to Wikipedia, Link popularity is a measurement of the quantity and quality of other web sites that link to a particular website on the World Wide Web. It is an example of the move by search engines towards off-the-page-criteria to determine quality content. In simple words, link popularity is the factor which is measure by the quality backlinks pointing towards your website.

In the search engines, Link popularity acts as an important part to get the visibility of a website among the top of the search results. Therefore, all the search engines expect at least one or more links pointing to a website, or else your web site will drop from the search engines index.

Some major search engines like Google uses a unique link analysis system to remark the web pages. The viewpoint of link popularity is that major and important websites will draw huge links and the sites whose content in not so good may not be able to attract the links. Link popularity gives more weight on the quality backlinks and not the number of links.

Search engines think that if your website is good and has any value, then other websites should link to you. If no one links to your website, it means that something is wrong with your site. If the number of links pointing to your website is more then your chances of popularity, authority and relevance is high.

Except Yahoo, all the other search engines factor link popularity into their algorithms though, it is calculated differently. As Google gives weight on the quality of the links, Yahoo measures it on the total number of backlinks pointing to your website. Google and the other search engines are interested in providing the most relevant and topical information for search queries at the top of the SERP’s because this increases the chances of the searcher finding what they are looking for and thus amplifies the perception that the particular search engine provides relevant and applicable websites for search queries.

Link building is a very specialized task which needs a good knowledge of the link building, where and how to find and build high quality links.

A booming link building strategy includes: directory submissions, both general and niche, internal blogging links, linking to business partners or local businesses, social bookmarking sites where you can get good backlinks and writing good articles and press releases that can get your website some high quality links. A link building strategy encompasses all the available mediums online, from social networking sites to the traditional directory. Link building is not only about requesting links but it is about developing a strong brand and websites to which the key online communities want to link to.

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Posted under Search Engine Optimization

What makes the readers to get back to your website? Something that reminds them that you are here and you got something new for them. Something, which tells them visit your website and check it out the new thing. You will get the traffic only when your viewers will know that you got something really interesting and thrilling stuff. To do this RSS feeds is the best and easier way to ping your readers about your latest news.

In simple words, RSS is known as Really Simple Syndication, and are usually used to get your latest news and content to your readers. RSS is a great tool to improve the websites organic search engine ranking in very less period. RSS is as simple as XML file format, not much difference. RSS is the quickest way to distribute your web site information to many users on different places.

Latest content and similar content are two major terms that search engines use to determine the effectiveness of search engine results. RSS works in the same manner, as the fresh content that you add to your site/ webpage, or add a blog posting/ pod cast; can be easily syndicated to the top search engines Google and Yahoo and data aggregators. Therefore your content (with your web-link) is read by thousands of hungry web-viewers searching for your offerings.

Why do you need RSS?

Comparing the Optimization Techniques and RSS, it has been noticed that optimization techniques may take more time to get the search engines to even notice your website but, RSS gives the results very quickly. The only reason, because RSS permits you to get your content right to your targeted readers as soon as it is updated.

One more feature of RSS is the capability to achieve subscribers for a website, this act as a fantastic way of generating re-occurring visits from users.  The web has traditionally populated content as HTML-based web pages and search engines / directories had been listing html pages in their search results. But thanks to rapidly increasing number of content sources more users are using RSS newsreaders / aggregators to keep themselves updated and to gain from better exposure and visibility.

As mention already, RSS feeds are the updates of your websites fresh content in very simple format similar to XML. By submitting these RSS feeds to different search engines as well as web directories will definitely help in increase of your websites search engine ranking.

To enjoy the benefits of RSS feeds, you need to keep updating your website by adding new fresh content frequently. Content is the key to success in search engines. To get more searches in search engines like Google, you need add more unique content so that the search engine will have more information to be indexed. The more information the search engine will have, the more chances of increase in rank. The more relevant content available for indexing, the more search engines consider your website to be an authority on a particular topic.

Updating the fresh content frequently also provides you the capability to put a cross link within your website to boost page ranking of those pages too.

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Posted under Internet Marketing, Search Engine Marketing (SEM), Search Engine Optimization

Everyone knows that if they want to get their blog/website visible and well-known by people, then social bookmarking via Digg website is must.

What if nobody visits your website? What would be the value of your web site?  If you have fewer visitors it means you have a very bad traffic, and obviously if you don’t have any traffic your website will not give you any benefit.

Every webmaster has a common target to achieve a high Page Rank (Aka PR) and to top the search engines. Many webmasters spend huge bucks on those pricey marketing strategies and buy links to get high PR links. Buying links could increase your PR but, it cannot give you a large amount of visitors.

How to Digg?

Digging is very easy, just log into your digg account, submit your each story to digg and try to select an exact category for your story. Once you’re done with the submission of the story it will get display on most recent story page.

To get your story on the front page of Digg, you need some digg’s i.e. a number which increase when some digg users suggest your story. You will get more visibility on digg, if you have more digg points. If someone who already have digg many stories, and that person is one of the top digg users, he digg your story then you will be directory gone into his digg list. And then you will have a backlink from high PR page, because your story will be more visible on digg pages.

Story content is the most important thing you should work on. Just think of before posting, why viewers would like to digg your story? Hence, you should add some interesting content and effective keywords in your article which attracts a user to dugg your story.

Dugg from your website

Add a Digg it button in the end of your articles once they have been submitted to digg.com. The reason to add the digg it button at the end of the article is because most people put the digg it button on the top of article which is not very much useful as readers will always dugg after reading the content. So the button should be inserting on the right place at the end of article.

Once you received about 10 dugg’s from the top 100 digg users, you will receive some good traffic from digg website. Also, you can follow these useful Digg tips.

• Always remember friends are the key. To expose your story faster add at least 20 friends on Digg
• Request your friends to digg your posts and do the same for them in return.
• Once you get to the front page about 20 times, it gets easy to attract the users towards your story.
• So your aim should be the top most diggers who posts and digg’s a lot.
• Create attractive titles like why, how, etc. Example: “Why Linux is the best OS”, “Top 20 reasons why Linux is the best Operating System”, “How to tweak Linux”
• Be careful with digg as many blogs are banned
• Don’t waste you time on digg groups as they are not much effective

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Posted under Blogging, Internet Marketing, SEO Tips, Search Engine Marketing (SEM), Search Engine Optimization

Into the Internet & web hosting world, one word that you will always get to hear a lot of time is IP Addresses. Shared and Static are the two basic IP addresses which are normally used in hosting. To understand the difference between both the IP addresses you need to know the meaning of IP.

Whenever, you insert a website name in your browser – (www.example.com) that name is translated into some numbers (known as an IP address) and then the computer is headed towards that IP address which is the web site. All the web sites on the internet are established not by its domain name but by its IP address. IP addresses are in the format similar to 192.168.0.48, four discreet blocks separated by periods. You can reach a site by typing in the IP address alone and that will take you directly to the site.

For Ex: www.google.com resolves (turns into) 209.85.129.99. So if you type in 209.85.129.99 directly into your browsers address bar you will be redirected to the home page of this site.

Every web site on internet has an IP address provided to it. For example, every single website on this server does not use different IP addresses. If every site used a different IP address there could potentially be a problem with running out of IP addresses. (Fortunately this is not a problem and is going to be resolved when a new IP address standard is fully adopted).

There are so many sites that runs on one IP address on a server. For example: joeswebsite.com and maryswebsite.com both sites are using the same IP address. Using more than one IP address frees up IP address which are a limited resource. Basically what happens is that when joeswebsite.com is resolved into the IP address, the person looking for joeswebsite.com arrives at the server; the server then realizes that the person is looking for joeswebsite.com and sends that page to the person requesting it. The server basically steps in and does a millisecond of work and saves an IP address.

The use of multiple sites on an IP address is known as Sharing IP’s or a Shared IP address. A particular site having its own IP address, and doesn’t share with any site, it is know as Static IP address. You can always reach a site which has a static IP address by using its IP address alone, but you can’t reach a site using a shared IP address by typing in the IP address alone because when you type in a shared IP address you arrive at the server but the server doesn’t know which site you want because you haven’t told it which domain name you want. So looking at our example above, we typed in 209.85.129.99 and aimed at www.google.com, we know that only www.google.com uses this address as we can get to site without typing in a domain name and thus it must be a static IP address. However, do you know why you need a static IP address?

The main reason for having a static IP address is that you can use SSL encryption Certificate (the thing that makes e-commerce happen) only on a static IP address. In order for a person to transfer sensitive data over the internet at times, this data must be encrypted to prevent someone from intercepting the information. You can only use this encryption (called SSL Certificate) when the web site has its own IP address (static IP). It doesn’t work on a shared IP. So when a website takes in order with a person’s credit card it needs to encrypt this data and it uses SSL with its static IP.

Another cause for having a static IP address is that if a web site wishes to have anonymous ftp transfers (basically where anyone can download files off a site) the site needs to have a static IP address to handle the anonymous ftp transfer. Besides these two causes you don’t need to have your own IP address for a web site.

Hence, while choosing an IP address for your website doesn’t forget to consider these points.

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Posted under Webhosting

What Happens When Google Plays Googly?

A few months ago, Google trimmed down the Page Rank (Aka PR) of Stanford Daily from 9 to 7 just because, Stanford Daily was selling the text link ads. Later, it was found that Stanford Daily is not the only web site, but there were some more sites whose Page Rank was reduced for the same reason selling text links.

Due to this, it may have picked up steam as Google PageRank values of some well-known sites have taken a hit during that week. Few Ex:

1. Washingtonpost.com – From PR7 to PR5
2. Statcounter.com – From PR10 to PR8
3. MasterNewMedia.org – From PR7 to PR6
4. Problogger.net – From PR7 to PR4
5. Blogherald.com – From PR6 to PR4

Web sites like TechCrunch, BoingBoing, NYTimes and other popular sites that do not sell text links have retained their Google PageRank score.

Note: Google PageRank can be different across different data centers as the new scores may not have been propagated to them.

If the PageRank of a site is reduced by Google, there may not be any visible dip in search engine traffic immediately but that could change in the long run. Always, use rel=”nofollow” tag, if you are selling text links on you web site and avoid getting penalized by Google.

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Posted under Blogging, Search Engine Optimization

Nowadays, article writing is in very high demand and can provide you with 100% unique & targeted content for your blogs. The only reason is that they have the supremacy to boost up your website bandwidth with high quality website traffic.

If you wish to hit into this supreme high traffic pulling power of articles you need to make sure that you follow these 3 easy steps with every article you create.

Simple 3 steps to boost up your website traffic right off the charts:

• Optimizing Your Articles
• Attractive Titles
• Quality Base Articles

The intention behind this article is to ensure that you get huge traffic via article marketing campaign.

Below are the detailed articles marketing steps to burst your website traffic…

Optimizing Your Articles

To optimize your articles, you must put your niche keywords in your articles so that search engines will identify the niche you are targeting through that article.

Research the keywords and niche people are using to find information related to your products and services. Then, with those keywords optimize your articles so that they will get index soon and rank well in the search engines.

Attractive Titles

Titles are one of the most important factors of your article. If your title could not make it to attract your targeted market, none will read your article. If they not succeed to read your article no one will reach your resource box and so zero traffic to your website.

Thus focus on creating attractive headlines. My suggestion to you is to get headline templates on the internet. There are many copywriting e-books that will give you fill in the blank headline templates that are really appealing.

Then, ensure that you include your article benefits and solution to problems of your target niche and use the templates to write attractive headlines.

Quality Base Articles

The only thing that motivates people to read your articles is the quality content or information. If your article is sucking and provides useless information, you could lose your reputation and get no traffic to your website.

Hence, it is very essential to give your targeted visitors what they want, that is quality informative content in your niche.

Providing quality content to visitors will boost up your name, reputation and website traffic of your blog.

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Posted under Blogging, Internet Marketing, SEO Tips, Search Engine Marketing (SEM), Search Engine Optimization