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Social Networking sites have always been given an importance and are vital to improve the SEO of your website. They play a significant role in improving your website ranking in various search engines. Your website ranking totally depends on the effort you put into SEO, if you put more effort your ranking will be more better on different search engines, as a result which will benefit you in terms of huge web traffic.

Though, you have already used many social networking sites, but still you may not be sure how much those social sites can be helpful to increase your website ranking. There are several popular social networking sites such as – Facebook, Myspace, Twitter, Meme.yahoo, Hi5, Orkut and many more. LinkedIn is one of the best social networking sites that has created a buzz on internet. LinkedIn is a professional site you should really take an advantage of, as because of the professional profiles created on it has made that site very informative and due to that the website has achieved a phenomenal ranking in a very short time.

Using your LinkedIn account to improve your website’s SEO is incredibly easy. Let’s check out the simple tricks you can use to improve the SEO of your website. But, before that if you don’t have a linkedin account, I suggest you to get a LinkedIn account immediately.

Trick No. 1 – Using Links and Anchor Text

I know using anchor text and links may seem to be simple and common but it is extremely important to improve the SEO of your website. Bearing in mind that several search engines like Google pays a critical attention towards anchor text to rank the websites. Creating links to your several websites will potentially result in profitable backlinks and this is the main reason why you should make use of specific and relevant keywords for anchor text.

On your LinkedIn profile page you must use a specific keyword as an anchor text to link your website. Avoid using the names such as ‘My Website’ or ‘Steven’s Blog’, but instead of that use the best keywords that describes your site.

Trick No. 2 – Focusing on Relevant Keywords

It is extremely important that you should focus on using creative and relevant keywords while creating your LinkedIn profile. While writing your profile you need to include a headline, a summary, your past and current job information and personal interests. Don’t create a confusing profile, keep it simple, clean and with rich relevant keywords which will specify your website or blog whatever.

Trick No. 3 – Building your Professional Network

Adding connections to your professional network on LinkedIn will effectively make your website more visible. Especially, when your goal is to increase the SEO of your website, adding more connections to your linkedin account will increase your website’s visibility on LinkedIn site, which means indirectly you are increasing your own website visibility on internet.

Trick No. 4 – Customizing Your LinkedIn Profile URL

LinkedIn provides an opportunity to their members to customize their profile URL. LinkedIn gives you a complete freedom to change your profile URL to your own name, Name of Your Company, or the name of your own Website. You can use whatever fits best to increase your website’s visibility and improve the SEO of your website, which will take you long way towards success.

Posted under Search Engine Optimization

Most of the time webmasters focus on optimizing their website for Google & Yahoo search engine and ignores the third most important search engine. MSN is the third important search engine amongst the major search engines. In order to be successful on the web, you should focus on MSN as well.

Generally, for all search engines SEO guidelines are same although, during the creation of the search engine the majority of the principles of optimization that were used won’t surprise professional participants in the on-line market, it is necessary to note several invisible at first glance differences in the optimization requirements for MSNBot, because of which the search engine can possibly be considered unique in its kind.

You can increase the website visibility using various techniques but Microsoft has gone on the record to stress the importance of a well designed, optimized website. The software giant even went on to say that you may want to consider hiring a reputable SEO firm to boost your chances of being properly indexed by the MSN search engine. This makes perfect sense as the MSNBot, Microsoft’s aptly named search engine spider, is attracted to web pages that are easy to read and navigate.

Hiring SEO services is not always possible for everyone, so we have provided some important tips for optimizing and creating your websites impression on MSN search engine.

• Along with Google and Yahoo focus properly on your incoming links anchor text, so that MSN indexes more web pages of your site than other search engines to get higher ranking pages quickly in MSN search engine.

• As per the Microsoft guidelines for site owners, it is essential for MSN that you use well-formed HTML code and ensure that your site doesn’t contain any broken links.

• Create a robots.txt file to control how MSNBot indexes your site; using a robots.txt file is important for other crawlers, too.

• Put descriptive content near the top of each web page and make sure each web page has a clear topic and purpose.

• Don’t forget to add your website description into a Meta Description Tag. If you change your content, update your website description immediately.

• Contents are king for MSN; limit all pages and pictures to a maximum size of 150KB. Adding a sitemap enables MSNBot to find all of your pages easily.

• Don’t use the irrelevant words on your loading web pages to increase a page’s keyword density and avoid using hidden text or links, MSN might consider it as a spam and may remove you from their index.

• MSN is a very content and keyword sensitive search engine and if you focus more on to your keywords and content, in return you may get good search engine rankings by MSN Search.

On-page optimization is very much important for Google and Yahoo search engines, but increasing your website visibility in MSN search engine can help you attract good amount of targeted traffic and your ranking will improve in other search engines as well.

Posted under Search Engine Optimization