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Every webmaster uses different ideas to improve website performance. Most of them work on website design to make it attractive and good looking. But, while making the site attractive for the visitors they avoid the important points and creates non search engine friendly web pages that fails them to get their web pages indexed by search engines.

Though you have fresh, unique and impressive content but, if your web pages are not search engine friendly and are not indexed by search engines then you won’t get any output from it. In this article, I am going to show you some Snappy SEO tips that will help you to build search engine friendly web pages.

• Increase value of your website by improving the layout

The web page layout plays a very significance role to make a visitor stay longer on your website. If your web page layout is not good then there are more chances of losing that visitor immediately and forever, though your content is attractive.

Try to create a great looking layout for all of your website pages and always put the important content at the top of the page, create paragraphs of about 100 words, use bullets, tables, white spaces, margins, etc..  so that its easier for your visitor to find it.

• Improving the Webpage Size

Visitors don’t like to scroll down much and also it takes more time to load compare to small web pages. It is always better to keep the web page under 32K to make it load faster. As per the Google search engines tips the webpage should not take time more than 8 to 10 seconds.

• User Friendly Navigation

Website Navigation too plays an important role to make your webpages user friendly. A good webpage is always incomplete without a proper navigation. The navigation links should be clear and easily accessible to users and must be at the top of the webpage. Structure must be same for each web page. Search function makes easier for users to find what they want.

• Text formatting of a webpage

Like other things, fonts are also important to make web page search engine and user friendly. Too big, too little or complex fonts may become hard on some browsers. So, ensure that your font is in proper size or else the visitors will leave your web page immediately.

Always use default font like Ariel, Times New Roman and verdana. Verdana etc. Enlighten the important titles and headings in bold and underline. As well as avoid using light text on dark background as it will create visibility problem.

• Content of a web page

Last and important factor in improving the web page is the good content. Content is what attracts a visitor more and force them to stay and read more. Content should always be unique and informative. Using hyperlinks will save your space and allow readers to pursue a topic in more detail.

After reading this article I am sure that the above SEO tips will help you to create a search engine friendly web page.

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In today’s business world around 60% of success depends upon the company’s appearance. The biggest mistake overlooked by the beginners is when they build their business and tries to put an artistic look over the functions of the website design. However, one should make sure that it is very much important to make your site nice and lovely that will look pleasing to the visitor eyes. In short a simple and attractive website which will influence the search engines and easily get indexed by them.

There are three fundamental steps that must be followed while designing a pleasing website.

• Titles, Keywords, Descriptions
• Clean Design
• Page Names

The first words a search engine spider fetches from your website are Meta Tags – Titles, Keywords and Descriptions which are located in an html page. These tags play a very significant role in getting your website indexed by search engines. If these Meta tags are done correctly, the search engine spiders will get a clear picture of your website and may get indexed quickly. But still many site owners don’t know the importance of these tags and put unnecessary and ineffective information that can’t help you for better search results.

A typical web page design contains a title that either shows the name of the page a visitor is on or the name of the company itself. Unless your business is nationally or globally known, for example Ford, there is a good chance you won’t be seen by Web users searching for your services. A good SEO plan will include a title that fits your site’s target keywords and keyword phrases.

Keyword Meta tags are useful to reinforce the keywords and phrases you want to have indexed from your site. This will aid to a boost in your search engine rankings as well. Be sure that words used in the keyword tag are also found throughout the content, otherwise the words in the keyword tag will be useless.

The Meta description tag allows you to influence the description of your website that spiders will place into the search engines. Typically, a wise strategy is to either include the first couple of lines in your content or a brief summary about the page itself with a few keywords. A good description also doesn’t need to be a whole paragraph of information. Usually one sentence of 7-15 words is all that is needed.

As mentioned earlier, a common pitfall with many designers is the strong focus on looks without clean functional code that search engine spiders can easily read. What would be the point of creating superbly optimized content if it is hidden and broken up with lines on top of lines of coding? Thankfully, there are methods of Web design that don’t include “messy” code for the spiders to read. However two commonly used methods (Flash and JavaScript), although they contain less lines of code, mean absolutely nothing to a search engine.

Flash is an animation program that has increasingly been utilized in Web design. If done properly, a Flash design can be a visual masterpiece of the Internet. However, when a website is built entirely with Flash the html says absolutely nothing of the site itself. The figure below shows how the code is only written to load in the movie. There is no content or links that spiders would use to index the site. So now the owner has a great looking site and no one to visit.

Usually, a web page design, pages are named to match what the menu button or text link says. For example, a page button labeled as “Services” will likely go to a page named http://www.example.com/services.html. When utilizing a professional SEO strategy, basic page names will not help index your site into the search engines. It would be better if you use the keywords in the page name you want to target.

For example, if you are a web hosting service provider located in UK you don’t want to simply name services page as services.html, a better choice would be web-hosting-service-provider-UK.html. This will fit better with target keywords and will likely be included in the content as well.

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Posted under Search Engine Optimization