The real benefit of hosting a blog and maintaining it has been a quick way to spread your business across the internet audiences. It has been proved by the search engine marketing specialists and bloggers in the past few years that a blog can benefits your website or business in very effective ways.

When you decide to host a blog on your website, the first question that comes up is where to setup a blog on your own website or separately. Each one has its own advantages that will help your website.

Where to Host Your Blog on Own Website or Separately?

There are two ways you can host your blog, either by creating an account on the blog platforms like Blogger or WordPress or simply installing your own blog software on your own website. Hosting a blog as a sub-domain of your own website looks like a professional approach and often preferred by those who want to boost their website ranking on search engines using blog as a tool.

Search engine ranking benefits

Setting up the blog in as a sub-domain on your existing website also benefits to your websites search engine ranking. Any new content that is added to your blog will be treated as new content part of your main website. Every new blog posts that you create are easily and quickly indexed than regular web pages. It thus helps promote better indexing and visibility of your main website, if the blog is hosted on the same domain name.

Backlinks benefits

If you spend some time and efforts on writing quality contents on your blog, you can easily attract the quality backlinks using those articles. If you host your blog on your main domain then all back-links will benefit your main domain. If your blog is on an external domain then back-links will not be directly passed on to your main website. However, you will still get the benefits if you are able to pull the PR and links from your separately hosted blog to your main website by cross linking. But, in order to get benefits via cross linking from your externally hosted blog it will need to be successful.

Brand targeting for business owners

Some business company’s or website owners can choose to start a blog on a completely new domain name. This can help if you wish to differentiate between the branding of your website and that of your blog. If the blog you are setting up is not directly related to the content on your main website, then you may not wish to combine the two on the same domain name.

If you wish to target on enforcing a collective brand for your company rather than creating a new brand for your blog, installing a blog as a part of your main website will help. If a blog is installed in a sub folder of your existing website, the blog URL will include your primary domain name in the address bar and appear as a cohesive entity.

Technical resources

If you are setting up a blog on your main website or domain name, you will require a certain level of technical skills in order to install the blog and add the database. If you are starting a blog using one of the free blog platforms then no software installation is required and a blog can be set up in a few easy steps.

Cost benefits

Another common reason for setting up an external blog outside of your main company website is the possibility for using one of the many available free online blog hosting services such as Blogger or Word Press. Most leading social networking websites such as Facebook also allow users to set up their own blog using their website platform. These services are usually free whereas setting up a blog on your main website or private domain name will require web hosting space and technical infrastructure.

So, decide your own where to host your blog, if it’s similar to your website and hosting it to boost your search engine rankings then definitely host it as a sub-domain of your own website.

Posted under Blogging, Search Engine Marketing (SEM), Search Engine Optimization

Into the Internet & web hosting world, one word that you will always get to hear a lot of time is IP Addresses. Shared and Static are the two basic IP addresses which are normally used in hosting. To understand the difference between both the IP addresses you need to know the meaning of IP.

Whenever, you insert a website name in your browser – (www.example.com) that name is translated into some numbers (known as an IP address) and then the computer is headed towards that IP address which is the web site. All the web sites on the internet are established not by its domain name but by its IP address. IP addresses are in the format similar to 192.168.0.48, four discreet blocks separated by periods. You can reach a site by typing in the IP address alone and that will take you directly to the site.

For Ex: www.google.com resolves (turns into) 209.85.129.99. So if you type in 209.85.129.99 directly into your browsers address bar you will be redirected to the home page of this site.

Every web site on internet has an IP address provided to it. For example, every single website on this server does not use different IP addresses. If every site used a different IP address there could potentially be a problem with running out of IP addresses. (Fortunately this is not a problem and is going to be resolved when a new IP address standard is fully adopted).

There are so many sites that runs on one IP address on a server. For example: joeswebsite.com and maryswebsite.com both sites are using the same IP address. Using more than one IP address frees up IP address which are a limited resource. Basically what happens is that when joeswebsite.com is resolved into the IP address, the person looking for joeswebsite.com arrives at the server; the server then realizes that the person is looking for joeswebsite.com and sends that page to the person requesting it. The server basically steps in and does a millisecond of work and saves an IP address.

The use of multiple sites on an IP address is known as Sharing IP’s or a Shared IP address. A particular site having its own IP address, and doesn’t share with any site, it is know as Static IP address. You can always reach a site which has a static IP address by using its IP address alone, but you can’t reach a site using a shared IP address by typing in the IP address alone because when you type in a shared IP address you arrive at the server but the server doesn’t know which site you want because you haven’t told it which domain name you want. So looking at our example above, we typed in 209.85.129.99 and aimed at www.google.com, we know that only www.google.com uses this address as we can get to site without typing in a domain name and thus it must be a static IP address. However, do you know why you need a static IP address?

The main reason for having a static IP address is that you can use SSL encryption Certificate (the thing that makes e-commerce happen) only on a static IP address. In order for a person to transfer sensitive data over the internet at times, this data must be encrypted to prevent someone from intercepting the information. You can only use this encryption (called SSL Certificate) when the web site has its own IP address (static IP). It doesn’t work on a shared IP. So when a website takes in order with a person’s credit card it needs to encrypt this data and it uses SSL with its static IP.

Another cause for having a static IP address is that if a web site wishes to have anonymous ftp transfers (basically where anyone can download files off a site) the site needs to have a static IP address to handle the anonymous ftp transfer. Besides these two causes you don’t need to have your own IP address for a web site.

Hence, while choosing an IP address for your website doesn’t forget to consider these points.

Posted under Webhosting