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Fresh & unique content always plays an important role in terms of search engine optimization. Internet user surf’s daily on net to find the latest information on their interests. Search engines understand this and therefore places a great weight on the content freshness. Websites that are regularly updated also encourage the search engine spiders to visit often.

For example, a web page that has its content updated daily will find that search engine visits and crawl’s the page more often than the other less active pages. This clearly explains why blogs are visited frequently by bots as compared to other sites.

Perhaps the RSS feeds’ is the easiest way to get fresh content for your website. These feeds can be found by searching for RSS feeds in the search engines. Syndic8 and Feedster are some of the most popular feeds directories available on net. All you need is a RSS parser that can convert these feeds to real time content for your site and you will have daily content instantly!

A common RSS parser used by many webmasters is the Magpie Parser; this powerful open source PHP parser allows the coder to transform any feeds to relevant content pages. RSS feeds are a great way to create fresh content when one has no time to write.

Another great way to have fresh content is Reprinting Articles on your site. Lot of directories are available out there that lets the webmasters to reprint their articles. Reprinting articles involve very little effort and often allow the search engines to have new content to index for your site.

Though, many article directories limit the amount of times the articles can be reprinted on your site. Nevertheless, this is one of the easier methods to have fresh content.

All the methods mention above are great in creating fresh content, but it is also necessary to note that creating unique content for your site is another issue worth considering. The only way to create unique content is to write them yourself or get someone else to write for you. Weblogs are extremely useful when it comes to adding of new unique content.

WordPress is one of the most popular CMS for content management. It allows the owner to enable multiple people in a company to post new content so that a group of people can manage the content more efficiently.

Another method to acquire for unique content is to create a forum for your members. This is a very low cost operation if you have many supporting members who are active and willing to commit.

In the eyes of Search Engine Optimization, fresh and unique content is of paramount importance. In order to display the latest information on your website to the visitors via search engines, updating your website pages regularly is must so that the spiders will visit and index more often.

Posted under Blogging, Search Engine Optimization

Many newcomers think that, why their website is not getting indexed by the search engines? But they don’t realize the mistakes they do while building the website. One of the major mistake the newbie’s overlook is the Validation of HTML Code.

Let’s talk about, how important is the valid HTML code in SEO to ensure that your website is properly indexed by the search engines.

Valid HTML code has an extreme importance to search engine optimization.

Why valid HTML code is so important to your web site’s search engine optimization efforts and succeeding high rankings:

Many webmasters and newcomers to web page design overlook a crucial aspect of website promotion – the validity of the HTML code.

What is valid HTML code?

Most web pages are written in HTML.

As for every language, HTML has its own grammar, vocabulary and syntax, and each document written in HTML is supposed to follow these rules.

Like any language, HTML constantly changes. As HTML has become a relative complex language, it’s very easy to make mistakes … and we do know by now the favorable weight the new msn.com beta search engine places on proper coding practice.

HTML code that is not following the official rules is called invalid HTML code. Why is valid HTML code important to search engine optimization and your whole marketing effort?

Search engines have to parse the HTML code of your web site to find the relevant content. If your HTML code contains errors, search engines might not be able to find the content on the page, and there ends your SEO efforts and quest for high rankings of that page.

Search engine crawler programs obey HTML standards. They only can index your web site if it is compliant to the HTML standard. If there’s a mistake in your web page code, they might stop crawling your web site and they might lose what they’ve collected so far because of the error.

Although most major search engines can deal with minor errors in HTML code, a single missing bracket in your HTML code can be the reason your web page cannot be found in search engines.

If you don’t close some tags properly, or if some important tags are missing, search engines might ignore the complete content of that page.

How can you check the validity of your HTML code? Fortunately, there are free services that allow you to check the validity of your HTML code.

The search engine optimization community’s HTML Validator is the W3C HTML Validator.

It is the service that all webmasters use to checks HTML documents for conformance to W3C HTML and XHTML recommendations and other HTML standards.

Just enter the address of a web page at the free W3C HTML Validator and the Validator will tell you what errors are on that page.

Although not all HTML errors will cause problems for your search engine rankings, some of them can keep web spiders from indexing your web pages and spoil your search engine optimization efforts.

Valid HTML code makes it easier for search engine spiders to index your site so you should make sure that at least the biggest mistakes in your HTML code are corrected.

Make sure you run your web pages through the W3C Validator, make the recommended alterations and the new MSN.com beta search will love you… The MSN search engine places a high value on proper coding practice.

Posted under Search Engine Optimization, SEO Tips