Some of these tips might be ideas or strategies you have heard before but never really acted on it. But, working on these SEO tips can help you to get more relevant traffic to your website and increase website ranking.

Here are few SEO Tips to increase your website traffic and search engine ranking:

• Build a site with valuable content, products and services. I know this seems obvious but I can’t stress the importance of good content. If you don’t have good content now then keep adding to your site.

• Make the website design simple and attractive so that it will be easy for your customers to navigate and find what they are looking for. My point is that your pages should not lead to a dead-end. Pages should have links to other pages.

• Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document. Try and have it read like it would if you were talking with a friend.

• Research and choose the right keywords or key phrases to attract your target audiences. If you know what’s important to your customers then you would focus on those keywords.

• Use your keywords in the right fields and references within your web page like Title, META Tags, Headers, etc.

• Submit your every web page and not just the home page, to the most popular search engines and web directories. If required, hire someone to do the submissions. Ensure that all submissions are done manually. Do not use any automated software or submission service.

• Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. See the tools page for tools to automate this process.

• Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc. It is easier to copy then to try and figure it out on your own.

• Use statistic reports from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.

• Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.  Plus, these will lead to backlinks to your site!

• Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.

Posted under Search Engine Optimization, SEO Tips

The major issue bloggers face is that over time their blog archives gets fill up with thousands of posts and by default a blog normally only shows the most recent posts that you have posted on the front page while the majority of your previously written posts can’t get noticed once they drop off the front page.

The new technique is called Sneeze Page. The idea behind it is simple – to create a page that forces the people in different directions deep inside your blog by highlighting a variety of previously written posts.

In simple words – A sneeze page is all about exposing those archives.

There are many types of Sneeze Pages that you can create on your blog. Few types are explained below.

Themed Sneeze Pages – these are posts or pages on your blog or site that revolve around a single theme. The sneeze pages (and others) are linked to prominently around the blog – including the ‘best of blogs’ section of the front page, if you have. These pages generate a lot of page views both themselves and the pages that they link to.

Time Related Sneeze Pages – these pages are based around a defined period of time. They are usually a ‘best of’ post that highlight your key posts from that period to either remind readers of previous posts that they might want to revisit or to highlight posts that they might have missed.

The period of time that you choose can really be anything from a year through to a month, week or even a weekend (ie a post that summarizes the posts from a weekend that those readers who don’t read your blog on a weekend might have missed).

Retro Sneeze Pages – Another variation of this ‘time related’ sneeze page is to do one that unashamedly shows off a number of posts from your blog from a particular point in its history. The most common way to do this is to do a post highlighting posts from the blog from a year ago.

Series Sneeze Pages – many bloggers use the technique of writing a series of blog posts that allow them to explore a topic over a period of time with lots of interlinked posts.

One key with writing a series of posts is to make sure that readers have a trail of links between posts so that they’ll not only read one but the full series.

A great way to help readers discover a full series is to develop a sneeze page. All of the posts in the series should link back to it and it links to them. Series Sneeze pages can become key pages on your blog.

Advantages of Sneeze Pages

Exposure to your archives – I don’t know about you but when I spend hours (if not days) crafting a blog post, I want people to read it! Sneeze pages lengthen the time that people interact with your older posts.

Benefits to SEO – search engines not only look at the links that other people make to your posts in order to give them ranking but the internal links on your blog. Linking to old posts can help them grow their search engine ranking.

Help’s create a Sticky Blog – I’ve not seen stats on this but it is my suspicion that a person arriving on your blog for the first time increases the chances of coming back to it the more great posts that they view on it. Get someone to read 10 great posts that you’ve written previously instead of 1 and you’ll exponentially increase the likelihood that they’ll subscribe and become a regular reader.

Sneeze pages can be an effective way of driving people deep within your blog – but they’ll only do that for as long as you’re able to drive people to the sneeze page itself. As a result – a sneeze page is something that you’ll want to promote and position prominently on your blog in a place that people will continue to see it.

Link your sneeze page from the navigation menu, sidebar or other hot spots on your blog. It works beautifully for both SEO and user experience purpose.

Posted under Blogging, Search Engine Optimization, SEO Tips