Search Engine Optimization Guidelines

Search Engine Optimization is the key for any websites success. Doing business and maintaining it on internet has become very difficult due to lots of competition in every field. The website traffic of every site depends on how you optimize your website content and keywords? Every web page of your site needs to be fully optimized with high ranking keywords and quality content. Search Engine Optimization is a process of modifying web pages of your site in such a way that it will rank high in Search Engine Result Pages for the keywords mentioned in your web page content.

Besides, natural ways to gain top positions of search engine results, there are ways of topping the positions of result pages via unethical, misleading or manipulative techniques. Use of unethical way may lead your site to achieve the top positions, but I can guarantee you that your site will last only for a short-term. Every search engines need natural and unique results to occupy their top positions, not engineered results using unethical techniques. If the search engines discovered that your website has used unethical methods or cheated to arrive the top search engine position, soon your will get banned from search result pages.

Search engines want to ensure that the worthy and only the best sites should come in the top positions in the search engine result pages, or else the internet users will get unsatisfied with the results, and the search engine will lose its business and reputation. Hence, search engines will give time and resources to clear their incorrect results arrived at using unethical methods or deceptive behavior. So, even if you used these unethical methods to gain top position, it may benefit you short-term, but in long-term you will always lose.

SEO Guidelines to Do

• Build quality and unique content for users and not for the search engines. Even though you should keep search engine optimization in mind, always remember that users are the one who can make or break your site. As mentioned before search engines need results which appeal to users, so ensure that your content appeals to users not to search engines. Make sure you offer valuable content to your readers that will force them to visit back.
• Try to avoid unethical methods – if you think any of your techniques are unethical don’t use it.

SEO Guidelines to Don’t

• Do not use tricks intended to improve your search engine ranking.
• Make sure you avoid Link farms and schemes. These are all bad neighborhoods and are used often by spammers to cheat the result pages. If you are linked to by “bad” sites, this may negatively affect your ranking.
• Avoid using hidden text and links – this is a way of providing different content to users than that which is visible to search engines (cloaking). An example of this would be of including a large number of keywords related to your topic with certain HTML tags which hides the content to users; however the content will still be crawled by search engines. This would give the search engine the impression that your content is more useful than it actually is. This is seen as an unnatural ways of trying to achieve points with the search engines and you will probably get banned.
• Never use any of the automated programs for submissions of your website or send automatic queries to search engines.
• Do not have different pages / domains with essentially duplicate content.
• Don’t create such pages which install bad ware.

Posted under Search Engine Optimization, SEO Tips

Some of these tips might be ideas or strategies you have heard before but never really acted on it. But, working on these SEO tips can help you to get more relevant traffic to your website and increase website ranking.

Here are few SEO Tips to increase your website traffic and search engine ranking:

• Build a site with valuable content, products and services. I know this seems obvious but I can’t stress the importance of good content. If you don’t have good content now then keep adding to your site.

• Make the website design simple and attractive so that it will be easy for your customers to navigate and find what they are looking for. My point is that your pages should not lead to a dead-end. Pages should have links to other pages.

• Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document. Try and have it read like it would if you were talking with a friend.

• Research and choose the right keywords or key phrases to attract your target audiences. If you know what’s important to your customers then you would focus on those keywords.

• Use your keywords in the right fields and references within your web page like Title, META Tags, Headers, etc.

• Submit your every web page and not just the home page, to the most popular search engines and web directories. If required, hire someone to do the submissions. Ensure that all submissions are done manually. Do not use any automated software or submission service.

• Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. See the tools page for tools to automate this process.

• Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc. It is easier to copy then to try and figure it out on your own.

• Use statistic reports from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.

• Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.  Plus, these will lead to backlinks to your site!

• Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.

Posted under Search Engine Optimization, SEO Tips