Search Engine Marketing

Does Domain Registration Period Affect Your Google Ranking?

Domain Registration Length It has been proved by Search engine marketing specialists that period of domain registration matters a lot in search engine ranking. Google trust the domains more whose registration length is longer. Do you know why? Because, it shows you are really serious about your business. Business owners that registers their domain name for a longer duration are mostly considered as serious owners and have good long term plan for their domains.

It makes sense that throwaway or spammy domains are registered for a short time because the spammers do not have serious funding. It is common sense that any long term plans in attempting to spam search engines will not work because of algorithm continuous improvement. This makes domain registration length of spammy domains very short (at most 2 years).

Tips:

If you want long term ranking profit from search engines, then register your business domain for around 10 years.
Along with long registration period, provide compelling services and make it helpful to visitors. These are vital ingredient for long-term Google ranking success.

Note: Remember that the length of registration itself does not mean your domain will rank because of relevance. You still need a lot of SEO work to rank better in search engines.

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Posted under Domains

This post was written by teeky on June 17, 2009

Tags: domain registration, Google algorithm, marketing specialists, rank better in search engines, search engine marketing, search engine ranking, SEO, spammy domains

Understanding Importance of URL Redirection

Every SEO company on web apply lots of tools & techniques under the purview of SEO promotion such as link exchange, directory submission, PPC search engine marketing, article writing, etc… and one such popular technique is URL Redirection.

URL Redirection which is also known as the Domain Redirection, URL forwarding or Domain forwarding is a technique in which SEO experts make use of mod_rewrite module to clearly redirect one web address (URL) to another, hence take the visitor to a different URL than clicked upon without his / her explicit knowledge or permission. In other words, URL redirect is a technique wherein websites are made more visible by making them available under many URLs.

The technique is sometimes preferred for redirecting visitors when they type wrong spellings. It is also used as an effective solution in a SEO website that is a subject of poor publishing. URL redirecting is used for such a website to give much more reader friendly and search engine friendly URLs (web addresses).

With more and more websites using dynamic web page generation facilities, the URLs nowadays are generally less meaningful and ingrained with ampersands (&) and question marks (?).

Disadvantages of having such ragged URL’s:

Easy information leakage about the technology under use for Hackers
Scope for confusion for the readers/ visitors wishing to memorize or note down the URL for future use
Difficulty in future changes in technology, as a shift from one programming language to another say ASP to PHP would render the old URLs obsolete and thus non-functional
Difficulty in linking to your web pages for others, as the special characters in your dynamically generated web pages may meddle with the XHTML code of the websites trying to link with yours
Discourage Search Engines from indexing your web pages, as search engine spiders do not index web pages with question mark within the URL

URL Redirection helps an SEO expert to eliminate all the above advantages and renders the URLs much more logical, manageable and readable for the end users as well as the search engine spiders.

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