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Every webmaster uses different ideas to improve website performance. Most of them work on website design to make it attractive and good looking. But, while making the site attractive for the visitors they avoid the important points and creates non search engine friendly web pages that fails them to get their web pages indexed by search engines.

Though you have fresh, unique and impressive content but, if your web pages are not search engine friendly and are not indexed by search engines then you won’t get any output from it. In this article, I am going to show you some Snappy SEO tips that will help you to build search engine friendly web pages.

• Increase value of your website by improving the layout

The web page layout plays a very significance role to make a visitor stay longer on your website. If your web page layout is not good then there are more chances of losing that visitor immediately and forever, though your content is attractive.

Try to create a great looking layout for all of your website pages and always put the important content at the top of the page, create paragraphs of about 100 words, use bullets, tables, white spaces, margins, etc..  so that its easier for your visitor to find it.

• Improving the Webpage Size

Visitors don’t like to scroll down much and also it takes more time to load compare to small web pages. It is always better to keep the web page under 32K to make it load faster. As per the Google search engines tips the webpage should not take time more than 8 to 10 seconds.

• User Friendly Navigation

Website Navigation too plays an important role to make your webpages user friendly. A good webpage is always incomplete without a proper navigation. The navigation links should be clear and easily accessible to users and must be at the top of the webpage. Structure must be same for each web page. Search function makes easier for users to find what they want.

• Text formatting of a webpage

Like other things, fonts are also important to make web page search engine and user friendly. Too big, too little or complex fonts may become hard on some browsers. So, ensure that your font is in proper size or else the visitors will leave your web page immediately.

Always use default font like Ariel, Times New Roman and verdana. Verdana etc. Enlighten the important titles and headings in bold and underline. As well as avoid using light text on dark background as it will create visibility problem.

• Content of a web page

Last and important factor in improving the web page is the good content. Content is what attracts a visitor more and force them to stay and read more. Content should always be unique and informative. Using hyperlinks will save your space and allow readers to pursue a topic in more detail.

After reading this article I am sure that the above SEO tips will help you to create a search engine friendly web page.

Posted under SEO Tips

People who say that Flash is not SEO friendly are absolutely wrong. It is just a myth that Flash is SEO unfriendly. Creating accessible flash content for search engines is crucial for you to preserve your online presence and drive traffic to your site. Follow these Flash Optimization Tips to get most out of the major search engines.

Adding SWF content to your HTML source

An iron-clad way to guarantee that a SWF’s content is picked up and ranked by search engines is to extract the content and place it into the page’s HTML source. Tools such as Dreamweaver use SWF Object to embed Flash. The code view in Dreamweaver displays comments where you should add your alternative HTML content.

Keep your URL unique

If your site is just one big lump of Flash in an HTML template, your page is never going to refresh. Consider having a different URL for each page of your site’s Flash content. Each page would have its own HTML source title, “H1” and body copy containing the keyword you want to rank.

Use source content dumping

A one-page HTML rich internet application (RIA) will not be SEO enhanced simply by adding the content for each section of the Flash application into the HTML source for this page. Doing this doesn’t establish any prominence of content, as there are too many competing terms. Keep extracted Flash content relevant to the page it’s on.

Keep an eye on new initiatives

Adobe has been working with Google and Yahoo! to make the Flash file format (SWF) search engine friendly. This will enable the engines to see what’s inside a SWF’s content and index it. However, the use of Flash Player technology by search engines is still developing and so can’t be relied on as the only step towards optimizing your project for SEO.

Add text to your Flash applications

A simple Flash SEO enhancement is to use Flash-generated text in your creative when displaying or animating type. You can do this instead of using text that’s a flattened bitmap. Flash text can contain keyword-based messages, which help increase traffic. Include this text in the HTML source of the page as well.

Remember that search engine spiders hate pop-ups

We’ve all visited sites that urge us to click to launch Flash content into a new window. This removes any chance of the site’s content being picked up and indexed by search engines. In addition to search spiders not being able to see them, pop-ups suffer from being blocked by many browsers.

Get robotic help

Robots.txt is a plain text file found at the root of a server. This tells search bots which content needs to be allowed or disallowed when it visits their website. If your Flash text content is the same as your HTML version, you could set the Robots.txt file to ignore the SWF content and push only the HTML content to the search bots.

Embed Flash content with SWF Object

SWF Object is a search engine-friendly way to embed Flash content. Alternative (non-Flash) content is produced first, and then snippets of JavaScript are used to swap out the alternative content with the Flash movies. This ensures that the content is indexed by search engines. Users without Flash will still see a working HTML page.

Posted under Search Engine Optimization