The answer to this simple question is: the best potential sources of traffic are Search Engines. Both in quantity and in quality, I have no doubt. But not everyone thinks so.
I am always amazed when I see someone to downplay the importance of search engines as a source of traffic to any site. If someone says it’s better to go in search of the visitors that get visitors looking for your service find you can only be mad!
Go Search for Visitors
Go to the demand of visitors is possible only requires work and time. You must know where they are, and to mark your presence, showing your services and bringing them to you. It can be a forum, a social network, a blog with great authority on the subject, an aggregator of content, etc … This type of effort is continuous, because once you stop to pick visitor, the tap closed.
A fantastic example of someone who was looking for his target audience, with a Facebook account that already has around 15,500 fans. The webmaster was up to Facebook, created the page, invited some of his friends, and asked them to spread the word and got a legion of followers which ultimately lead to his website. Gotta have a successful site in a few months using Facebook as their main source of traffic.
Get Searched
Put your site in a prominent position in search engines for people looking for your services is different. Work and time may not be sufficient, because the algorithm of search engines is not known and no one can guarantee that it will achieve a certain position, However much we might strive. There are many variables known and unknown, there is much competition going on in certain markets and there are human editors who may penalize you if crosses the boundaries.
When you get a good position in search engines, of course you have to keep. But, that usually do not involve the same kind of effort continuously. After reaching the top is easier to maintain a prominent place. I own some blogs that I never update or promote them for years, but still continue to receive thousands of visitors from Google daily.
The fact that a visitor coming through a search engine is not enough to qualify as better than that which comes from a content aggregator. Who comes to Teeky.org searched for phrases like cheap dedicated servers or affordable web hosting not worth the same than those who searched cheap website hosting or reliable web hosting. The rate of clicks and conversions in the ads that give me money this site will be radically different. Despite the source being the same search engine.
So do not just be present at a search engine, you must have the right page in the right position for the right search. When these factors combine, conversions occur! As the number of prominent positions is very limited and competition can be fierce, not everyone can be found. Hence the great importance of SEO.
A well established website, well marked with a presence in other sites and a loyal audience that returns regularly, visitors coming from search engines can mean about 40% of total traffic. In a little-known site where the content type does not encourage repeat visits, but that is well positioned in search engines, this value exceed 90%. This source of traffic is so stable and so important that when a site is penalized and no longer receive these visits, the webmaster gets to feel like you stole something that was rightfully his.
It is logical that at the beginning and can you should go looking for traffic in all available sources. Mark your presence in every corner of the web that are related to your niche and enjoy the traffic you can bring via search engines.
Posted under Search Engine Optimization, SEO Tips
This post was written by admin on July 30, 2010
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