Backlinks is the well-known fact that affects your website search rankings. Many of the webmasters opt for the easy and more expensive way such as Text Link Ads. But, SEO copywriters always put efforts to build not only search engine friendly content, but also good and creative content that would force people to link back to it.

In this post, I am going to show you one easy technique to increase your number of quality backlinks and also to improve your blogs Technorati Rank; all with the help of Mixx.

If you are familiar with the social bookmarking, social networking and social media sites, then you must have heard about Mixx.com. For those that are not familiar with this service, I strongly suggest you try it.

Not necessarily because of the traffic that it could provide – which is currently way below services like Digg, Reddit or StumbleUpon – but mainly because is one of the few services that are still not “infected” with trolls, down-voters and spammers. On Mixx you can still find content worth reading and bookmarking and also, Mixx is of great help when it comes to what I’m about to share with you.

How to Increase backlinks and Technorati rank using Mixx.com?

If you don’t know, let me tell you all bookmarks added to Mixx are “do follow” links. Sure, they are marked with rel=”bookmark”, but that does not negatively affect the link.

Follow these things to make better use of those links:

Create a profile

And not just a profile, but rather start building a solid profile. Submit quality content, content that will attract votes. Considering that Mixx has been recently launched compared to other such services, you can still build a power user profile.

You profile page

This page contains links to all stories you’ve submitted. On Mixx you are allowed to submit your own stories, but encouraged to use moderation and common sense. Again, all links are followed by search engines; the profile page is indexed and gets Page Rank.

Power users/ Super Mixxers

It’s easier to get in touch and collaborate with power users on Mixx and just as your profile is indexed so is theirs, but only with more relevance and even higher Page Rank. After friendly helping them out, I’m sure that most of them wouldn’t mind submitting some stories for you.

Popular stories

And since Mixx is so “new”, you have quite a good chance of making the “popular stories” list. Success is guaranteed with a few supermixxers on your side. The “Popular” page is also indexed, links are followed and it currently has a PR6. Get your story on the Mixx home page and you’ll get yourself a PR 7 link.

Popular and home page stories will instantly affect your Technorati rank too.

This article will help you to better optimize your online presence. So the best you can do is:

• Join the Mixx.com
• Submit your quality and relevant content
• Make Friends, Help out and get help back.
• Boost your rankings
• And DO NOT spam!

And while you’re on Mixx, you can also follow me.

Posted under Search Engine Optimization

The real benefit of hosting a blog and maintaining it has been a quick way to spread your business across the internet audiences. It has been proved by the search engine marketing specialists and bloggers in the past few years that a blog can benefits your website or business in very effective ways.

When you decide to host a blog on your website, the first question that comes up is where to setup a blog on your own website or separately. Each one has its own advantages that will help your website.

Where to Host Your Blog on Own Website or Separately?

There are two ways you can host your blog, either by creating an account on the blog platforms like Blogger or WordPress or simply installing your own blog software on your own website. Hosting a blog as a sub-domain of your own website looks like a professional approach and often preferred by those who want to boost their website ranking on search engines using blog as a tool.

Search engine ranking benefits

Setting up the blog in as a sub-domain on your existing website also benefits to your websites search engine ranking. Any new content that is added to your blog will be treated as new content part of your main website. Every new blog posts that you create are easily and quickly indexed than regular web pages. It thus helps promote better indexing and visibility of your main website, if the blog is hosted on the same domain name.

Backlinks benefits

If you spend some time and efforts on writing quality contents on your blog, you can easily attract the quality backlinks using those articles. If you host your blog on your main domain then all back-links will benefit your main domain. If your blog is on an external domain then back-links will not be directly passed on to your main website. However, you will still get the benefits if you are able to pull the PR and links from your separately hosted blog to your main website by cross linking. But, in order to get benefits via cross linking from your externally hosted blog it will need to be successful.

Brand targeting for business owners

Some business company’s or website owners can choose to start a blog on a completely new domain name. This can help if you wish to differentiate between the branding of your website and that of your blog. If the blog you are setting up is not directly related to the content on your main website, then you may not wish to combine the two on the same domain name.

If you wish to target on enforcing a collective brand for your company rather than creating a new brand for your blog, installing a blog as a part of your main website will help. If a blog is installed in a sub folder of your existing website, the blog URL will include your primary domain name in the address bar and appear as a cohesive entity.

Technical resources

If you are setting up a blog on your main website or domain name, you will require a certain level of technical skills in order to install the blog and add the database. If you are starting a blog using one of the free blog platforms then no software installation is required and a blog can be set up in a few easy steps.

Cost benefits

Another common reason for setting up an external blog outside of your main company website is the possibility for using one of the many available free online blog hosting services such as Blogger or Word Press. Most leading social networking websites such as Facebook also allow users to set up their own blog using their website platform. These services are usually free whereas setting up a blog on your main website or private domain name will require web hosting space and technical infrastructure.

So, decide your own where to host your blog, if it’s similar to your website and hosting it to boost your search engine rankings then definitely host it as a sub-domain of your own website.

Posted under Blogging, Search Engine Marketing (SEM), Search Engine Optimization