The real benefit of hosting a blog and maintaining it has been a quick way to spread your business across the internet audiences. It has been proved by the search engine marketing specialists and bloggers in the past few years that a blog can benefits your website or business in very effective ways.

When you decide to host a blog on your website, the first question that comes up is where to setup a blog on your own website or separately. Each one has its own advantages that will help your website.

Where to Host Your Blog on Own Website or Separately?

There are two ways you can host your blog, either by creating an account on the blog platforms like Blogger or WordPress or simply installing your own blog software on your own website. Hosting a blog as a sub-domain of your own website looks like a professional approach and often preferred by those who want to boost their website ranking on search engines using blog as a tool.

Search engine ranking benefits

Setting up the blog in as a sub-domain on your existing website also benefits to your websites search engine ranking. Any new content that is added to your blog will be treated as new content part of your main website. Every new blog posts that you create are easily and quickly indexed than regular web pages. It thus helps promote better indexing and visibility of your main website, if the blog is hosted on the same domain name.

Backlinks benefits

If you spend some time and efforts on writing quality contents on your blog, you can easily attract the quality backlinks using those articles. If you host your blog on your main domain then all back-links will benefit your main domain. If your blog is on an external domain then back-links will not be directly passed on to your main website. However, you will still get the benefits if you are able to pull the PR and links from your separately hosted blog to your main website by cross linking. But, in order to get benefits via cross linking from your externally hosted blog it will need to be successful.

Brand targeting for business owners

Some business company’s or website owners can choose to start a blog on a completely new domain name. This can help if you wish to differentiate between the branding of your website and that of your blog. If the blog you are setting up is not directly related to the content on your main website, then you may not wish to combine the two on the same domain name.

If you wish to target on enforcing a collective brand for your company rather than creating a new brand for your blog, installing a blog as a part of your main website will help. If a blog is installed in a sub folder of your existing website, the blog URL will include your primary domain name in the address bar and appear as a cohesive entity.

Technical resources

If you are setting up a blog on your main website or domain name, you will require a certain level of technical skills in order to install the blog and add the database. If you are starting a blog using one of the free blog platforms then no software installation is required and a blog can be set up in a few easy steps.

Cost benefits

Another common reason for setting up an external blog outside of your main company website is the possibility for using one of the many available free online blog hosting services such as Blogger or Word Press. Most leading social networking websites such as Facebook also allow users to set up their own blog using their website platform. These services are usually free whereas setting up a blog on your main website or private domain name will require web hosting space and technical infrastructure.

So, decide your own where to host your blog, if it’s similar to your website and hosting it to boost your search engine rankings then definitely host it as a sub-domain of your own website.

Posted under Blogging, Search Engine Marketing (SEM), Search Engine Optimization

Everyone knows that if they want to get their blog/website visible and well-known by people, then social bookmarking via Digg website is must.

What if nobody visits your website? What would be the value of your web site?  If you have fewer visitors it means you have a very bad traffic, and obviously if you don’t have any traffic your website will not give you any benefit.

Every webmaster has a common target to achieve a high Page Rank (Aka PR) and to top the search engines. Many webmasters spend huge bucks on those pricey marketing strategies and buy links to get high PR links. Buying links could increase your PR but, it cannot give you a large amount of visitors.

How to Digg?

Digging is very easy, just log into your digg account, submit your each story to digg and try to select an exact category for your story. Once you’re done with the submission of the story it will get display on most recent story page.

To get your story on the front page of Digg, you need some digg’s i.e. a number which increase when some digg users suggest your story. You will get more visibility on digg, if you have more digg points. If someone who already have digg many stories, and that person is one of the top digg users, he digg your story then you will be directory gone into his digg list. And then you will have a backlink from high PR page, because your story will be more visible on digg pages.

Story content is the most important thing you should work on. Just think of before posting, why viewers would like to digg your story? Hence, you should add some interesting content and effective keywords in your article which attracts a user to dugg your story.

Dugg from your website

Add a Digg it button in the end of your articles once they have been submitted to digg.com. The reason to add the digg it button at the end of the article is because most people put the digg it button on the top of article which is not very much useful as readers will always dugg after reading the content. So the button should be inserting on the right place at the end of article.

Once you received about 10 dugg’s from the top 100 digg users, you will receive some good traffic from digg website. Also, you can follow these useful Digg tips.

• Always remember friends are the key. To expose your story faster add at least 20 friends on Digg
• Request your friends to digg your posts and do the same for them in return.
• Once you get to the front page about 20 times, it gets easy to attract the users towards your story.
• So your aim should be the top most diggers who posts and digg’s a lot.
• Create attractive titles like why, how, etc. Example: “Why Linux is the best OS”, “Top 20 reasons why Linux is the best Operating System”, “How to tweak Linux”
• Be careful with digg as many blogs are banned
• Don’t waste you time on digg groups as they are not much effective

Posted under Blogging, Internet Marketing, Search Engine Marketing (SEM), Search Engine Optimization, SEO Tips