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It is not essential to submit your website in the search engines to get listed in it. The easiest way to get listed is to get backlinks from the listed sites allowing search engine spiders to find your website. But if you wish to receive the huge traffic from the Chinese market having 130 million internet users, you should probably start by submitting manually to the China’s No. 1 search engine – Baidu.com.

Not many European or American sites are listed in Baidu.com and it could take a while before a Chinese spider finds a link to your page.

Submitting to Baidu.com

Baidu.com is under strict supervision of the government and some censorship is applied to listed sites. Getting listed here is probably the best way to get Chinese traffic to your site. Its search result appears in “Sina.com“, “Tom.com“, and “163.com“. These are all famous website in China. Also, its refresh time is more frequent than Google and Alltheweb. They say that your submission will probably be included within a month.

Submitting to Baidu.com can be a tricky business as the pages are in Chinese and the link to the submit page can not be found on the homepage. You will easily get to the PPC subscription system as that is where they get their money from, but the free submit page is in some dark corner. To spare you some work, here’s the link: http://www.baidu.com/search/url_submit.html

Type in your website URL and enter the numbers and letters in for Captcha system (thank god this isn’t Chinese). There is only one button on the page so that’s probably the submit button. After pressing it, the best way to know if your submission was successful is to notice the URL. It should be: http://www.baidu.com/search/success.html

That’s all, now you should wait at least a month to see your listing at Baidu.com

Submit your site to other Popular Chinese Search Engines

Here are some other search engines to get listed in China:

Admcity.com – Submit

Iask.com – Submit

Sunwukong.cn – Submit

Tianwang.com – Submit

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Posted under Search Engine Optimization

Every SEO company on web apply lots of tools & techniques under the purview of SEO promotion such as link exchange, directory submission, PPC search engine marketing, article writing, etc… and one such popular technique is URL Redirection.

URL Redirection which is also known as the Domain Redirection, URL forwarding or Domain forwarding is a technique in which SEO experts make use of mod_rewrite module to clearly redirect one web address (URL) to another, hence take the visitor to a different URL than clicked upon without his / her explicit knowledge or permission. In other words, URL redirect is a technique wherein websites are made more visible by making them available under many URLs.

The technique is sometimes preferred for redirecting visitors when they type wrong spellings. It is also used as an effective solution in a SEO website that is a subject of poor publishing. URL redirecting is used for such a website to give much more reader friendly and search engine friendly URLs (web addresses).

With more and more websites using dynamic web page generation facilities, the URLs nowadays are generally less meaningful and ingrained with ampersands (&) and question marks (?).

Disadvantages of having such ragged URL’s:

• Easy information leakage about the technology under use for Hackers
• Scope for confusion for the readers/ visitors wishing to memorize or note down the URL for future use
• Difficulty in future changes in technology, as a shift from one programming language to another say ASP to PHP would render the old URLs obsolete and thus non-functional
• Difficulty in linking to your web pages for others, as the special characters in your dynamically generated web pages may meddle with the XHTML code of the websites trying to link with yours
• Discourage Search Engines from indexing your web pages, as search engine spiders do not index web pages with question mark within the URL

URL Redirection helps an SEO expert to eliminate all the above advantages and renders the URLs much more logical, manageable and readable for the end users as well as the search engine spiders.

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Posted under Internet Marketing, Search Engine Marketing (SEM), Search Engine Optimization