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Nowadays, if you have been reading the SEO news, you will notice that the term social bookmarking is one very common technique you might have heard so many times in the internet marketing world. These are the proven strategies people are using to drive traffic to their websites. Squidoo Lens Creation is one more, which is massively used in SEO these days. Squidoo is a fairly new company built-in 2005, but it’s already created huge changes in the way people do SEO. Now, it has become one of the more common ways in SEO services.

What Exactly the Squidoo Lenses Do?

The Squidoo site is all about sharing knowledge. The first people on the site used it as FAQ’s or DIY guides for a variety of things. Meanwhile, it’s your chance to show how much you (or at least the people writing for you) know about your niche. With a professional-looking Squidoo lens (a ‘lens’ being an individual page on Squidoo), you could make you and your company look like experts or the authority for your niche.

Now, imagine if you could combine that kind of promotion with links that point to your site. Remember, Squidoo is now one of the most popular sites on the Internet. It’s a killer combo that will attract both customers and better search engine rankings – if you make your lenses well enough, that is. It all boils down to the quality of the lenses that you upload to the site.

Creating Effective Squidoo Lenses

There’s no ‘correct’ or ‘prescribed’ formula for Squidoo lens creation; most of the SEO guys out there developed their methods through trial and error. It’d be a lot quicker and more practical if you were to just get the services of an established professional SEO company to create each lens for you. Not only will you save yourself the trouble of going through that trial and error process, but you’ll also make sure that your lenses will get made right, right away.

Most online marketing companies have their own system and methods for creating lenses for Squidoo. Each one has a unique blend of optimized content and other SEO techniques in order to give maximum results. You may want to use trial packages for two or three different service providers if you don’t have one of your own yet.

Don’t Just Rely On Lenses

A common mistake of many online marketers is to get Squidoo lenses and nothing else. If you’re going to work with a professional SEO company, ask them about their packages that combine Squidoo lens creation with other SEO services. Keep in mind that SEO works best when you integrate several techniques together into a cohesive strategy instead of using them one at a time.

You could, for example, get services to promote your own Squidoo lenses, which in turn promote your site. This little trick magnifies the effect of using the lenses alone, making for results that become visible quicker. The SEO Company you’ll work with will probably suggest some of their article marketing or link building services in conjunction with the lenses.

In the end, Squidoo lenses can be effective if used properly and done the right way. You could jack up the output from your lenses by using them with other SEO techniques. The best idea for using lenses would be to get a reliable SEO company that could integrate all those for you.

Posted under Search Engine Optimization

The internet businesses which occupy online marketing, struggle to improve their conversion rate. There are various ways of attracting targeted traffic.

Some webmasters concentrate on achieving a good Page Ranking in the Search Engine Result Pages (SERP), while some are satisfied with huge traffic.

Website owners think that Google is the only way to achieve their goals, but there are few that also think that a high position in the Alexa ranking may benefit them as well.

Before thinking about Alexa you should know, what are the advantages and disadvantages of Alexa Ranking? Is it really worth?

Advantages:

• Alexa Traffic Graphic can be used as a competitive intelligence tool, but you should take into consideration the fact that the audience sample size is fairly small. Just enter your competitor’s site in the “Compare Sites” section and measure the results of your web marketing efforts in comparison with your competitors’.

• As opposite to Google’s PageRank system, the lower your ranking number in Alexa, the better it is.
• It helps Webmasters and advertisers see the real marketing potential of your Web site. The better your Alexa rank, the higher they may be willing to bid to buy advertising space on your Web site.
• Personal pages or blogs are also ranked in the same way as ordinary Web sites. They will even get a distinctive mark (*)
• Because Alexa ranking helps you with information about your Web site, it is a good instrument for search engine optimization.

Disadvantages:

• Not everybody has the Alexa toolbar installed, so there might be millions of Web sites that, even if they have a lot of traffic, will not be ranked by Alexa.
• Many people say that it is inaccurate and that Alexa traffic can be greatly influenced (or “gamed”, as some prefer to call it).
• Subdomains are not ranked separately, and neither are subpages within a domain. The overall traffic is calculated for the top-level domain viz. homepage of a website only.

How to Get Better Alexa Ranking

If you wish to increase your Alexa traffic ranking, you just need to follow these simple rules:

• Download the Alexa toolbar install it and surf your own site on it.
• There are free alexa widgets available that you can place on your Web site. It will attract visitors to check it out.
• Write some useful, quality and attractive content, mostly webmaster-related. Promote it on webmaster forums and on social networking sites. The idea is to get as many computer and Internet savvy people as possible to visit your site, since the probability that they will have the Alexa toolbar installed is high.
• Write down blogs and articles about Alexa. The links to your pages you will get, will help improve your raking.
• Submit your articles on some popular sites like digg.com, del.icio.us, or stumbleupon.com
• Optimize your site pages for Alexa related keywords.
• Let your friends know about the Alexa toolbar from you, ask them to download and install it on their computers, and then ask them to visit your site.
• Use an Alexa redirect. This means placing http://redirect.alexa.com/redirect? in front of your Web site’s URL. Alexa will then take into consideration clicks on redirected links even if the visitor does not have the Alexa toolbar.
• Apparently, Asian people are huge fans of Alexa. Therefore, many people suggest posting in Asian social networking forums.
• Whenever you post on webmaster forums, include your site’s URL in your signature. It is very likely that most webmasters have the toolbar installed, and there’s a great probability that they’ll visit your site.

Posted under Blogging, Internet Marketing, Search Engine Optimization