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In today’s business world around 60% of success depends upon the company’s appearance. The biggest mistake overlooked by the beginners is when they build their business and tries to put an artistic look over the functions of the website design. However, one should make sure that it is very much important to make your site nice and lovely that will look pleasing to the visitor eyes. In short a simple and attractive website which will influence the search engines and easily get indexed by them.

There are three fundamental steps that must be followed while designing a pleasing website.

• Titles, Keywords, Descriptions
• Clean Design
• Page Names

The first words a search engine spider fetches from your website are Meta Tags – Titles, Keywords and Descriptions which are located in an html page. These tags play a very significant role in getting your website indexed by search engines. If these Meta tags are done correctly, the search engine spiders will get a clear picture of your website and may get indexed quickly. But still many site owners don’t know the importance of these tags and put unnecessary and ineffective information that can’t help you for better search results.

A typical web page design contains a title that either shows the name of the page a visitor is on or the name of the company itself. Unless your business is nationally or globally known, for example Ford, there is a good chance you won’t be seen by Web users searching for your services. A good SEO plan will include a title that fits your site’s target keywords and keyword phrases.

Keyword Meta tags are useful to reinforce the keywords and phrases you want to have indexed from your site. This will aid to a boost in your search engine rankings as well. Be sure that words used in the keyword tag are also found throughout the content, otherwise the words in the keyword tag will be useless.

The Meta description tag allows you to influence the description of your website that spiders will place into the search engines. Typically, a wise strategy is to either include the first couple of lines in your content or a brief summary about the page itself with a few keywords. A good description also doesn’t need to be a whole paragraph of information. Usually one sentence of 7-15 words is all that is needed.

As mentioned earlier, a common pitfall with many designers is the strong focus on looks without clean functional code that search engine spiders can easily read. What would be the point of creating superbly optimized content if it is hidden and broken up with lines on top of lines of coding? Thankfully, there are methods of Web design that don’t include “messy” code for the spiders to read. However two commonly used methods (Flash and JavaScript), although they contain less lines of code, mean absolutely nothing to a search engine.

Flash is an animation program that has increasingly been utilized in Web design. If done properly, a Flash design can be a visual masterpiece of the Internet. However, when a website is built entirely with Flash the html says absolutely nothing of the site itself. The figure below shows how the code is only written to load in the movie. There is no content or links that spiders would use to index the site. So now the owner has a great looking site and no one to visit.

Usually, a web page design, pages are named to match what the menu button or text link says. For example, a page button labeled as “Services” will likely go to a page named http://www.example.com/services.html. When utilizing a professional SEO strategy, basic page names will not help index your site into the search engines. It would be better if you use the keywords in the page name you want to target.

For example, if you are a web hosting service provider located in UK you don’t want to simply name services page as services.html, a better choice would be web-hosting-service-provider-UK.html. This will fit better with target keywords and will likely be included in the content as well.

Posted under Search Engine Optimization

Some of these tips might be ideas or strategies you have heard before but never really acted on it. But, working on these SEO tips can help you to get more relevant traffic to your website and increase website ranking.

Here are few SEO Tips to increase your website traffic and search engine ranking:

• Build a site with valuable content, products and services. I know this seems obvious but I can’t stress the importance of good content. If you don’t have good content now then keep adding to your site.

• Make the website design simple and attractive so that it will be easy for your customers to navigate and find what they are looking for. My point is that your pages should not lead to a dead-end. Pages should have links to other pages.

• Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document. Try and have it read like it would if you were talking with a friend.

• Research and choose the right keywords or key phrases to attract your target audiences. If you know what’s important to your customers then you would focus on those keywords.

• Use your keywords in the right fields and references within your web page like Title, META Tags, Headers, etc.

• Submit your every web page and not just the home page, to the most popular search engines and web directories. If required, hire someone to do the submissions. Ensure that all submissions are done manually. Do not use any automated software or submission service.

• Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. See the tools page for tools to automate this process.

• Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc. It is easier to copy then to try and figure it out on your own.

• Use statistic reports from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.

• Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.  Plus, these will lead to backlinks to your site!

• Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.

Posted under Search Engine Optimization, SEO Tips