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As the industry is changing as rapidly as Google tweaks their algorithm, it is hard to decide what the most important factors are. The On-site and off-site are the two major factors in SEO which is necessary for every type of website. Normally, most of the webmasters starts with the on-site SEO, because your aim is to get your website recognize by Google. If they don’t, then how are you ever going to rank for a keyword?

The search engine spiders that crawl your E-commerce website will be looking at several different attributes on every page to determine where it needs to go and how relevant it is to specific searches done at Google search engine.

Another factor worth mentioning is a Keyword. What is a Keyword?

A keyword is basically an elaborate name for what people might search for when trying to find your E-commerce website. I am using a Bodhost.co.uk website as an example. People could search for “Web Hosting”, but they might also search for “Cheap Web Hosting”, “VPS Web Hosting” and “UK Web Hosting Service”. All of these would be keywords, or probably more properly could be said to be key phrases.

However, they are generally all referred to simply as keywords. Note that almost all On-site SEO has to do with is placing high-quality keywords throughout your E-commerce website content where search engine robots, spiders, or software might be able to decide what your website is about.

6 On-Site SEO Factors That Can Influence Your SERP Ranking:

• The Title of the Page
• The keywords used in the text on your website
• The keywords are used in H1 Tags
• Keywords used in your domain name
• Keywords used in the URL of a webpage
• Meta Keywords

3 Major Off-Site SEO Factors That Can Improve Your Search Engine Ranking:

Backlinks to Your E-commerce Website

This is without a doubt one of the keys to having your website listed in the search engines results page for specific keywords. Google likes to look at what others are saying about your website to determine what it is about. For example, if someone is a huge fan of a UK Web Hosting, and you provide that service, they may link to your website with “UK Web Hosting” as the text that people would click on to get to your website. This text is called anchor text and Google will see that link as a simple “vote” for your website to appear higher than others for that keyword. In short, these are commonly referred to as backlinks.

Quality of the Websites linking to your Website

Those linking to your website should also have some form of importance. For example, there are many websites with loads of outgoing links to many websites. Google does not want to give these websites as much weight in their “vote” in comparison to a link from Bodhost’s official website or something along those lines.

The Age of Your E-commerce Website

The reason I listed this as an off-site related issue, because it really doesn’t fit in either category. This is a simple issue that the search engines will evaluate. This is not to say that it is the most important factor, but many older websites will naturally rank higher than new websites that have more backlinks.

I am not sure why this occurs, but many would say that it does. As compare to Google, Yahoo definitely puts more weight on this.

Posted under e-Commerce, SEO Tips

There was a time when people used to install many plugins to optimize their WordPress blogs for search rankings, but now forget those multiple plugins and install the new “All IN One SEO Pack” plugin.

All In One SEO Pack plugin is the best and easiest way to improve your WordPress blog’s search engine rankings. It is just like an One Man Army which can do all the things that many plugins could do.

This plugin helps you to optimize your WordPress blog in search engines in following ways.

• It helps you to describe your home page title, home page description and keywords to be more search engine friendly.
• You can change your post, page, category, archive, tag and search title formats according to your needs.
• You can use the categories for Meta Tags & Meta Keywords
• Avoids indexing of duplicate content (prevents indexing of category, archive and tag archive pages)
• The plugin automatically uses a short snippet from the article and generates meta description and it uses post tags for generating keywords.

You just need to edit the above options according to your needs as shown in the below picture:

All these things can really help out your blog rankings. The Title tag is a major point of focus for Google and other search engines, and it’s the part of a result that searchers pay the most attention to. It pays to have good titles.

Meta tags may not have the weight they once did, but they are still considered, and are worth paying attention to all the same.

Please do take care while providing the meta keywords, entering more than 10 Meta keywords for a post or page could be consider as keyword stuffing and will hurt your search engine results.

As by default this plugin includes the blog title in the post, page, category, archieve, tag and search title, it will be good if you remove it as more keywords in your title tags can reduce the importance of your main keywords. So, removing unnecessary stuff like blog title from your title tag would be a good idea.

If you have not created a robot.txt file, then I would recommend you to create this file as it will help your blog to optimize it for search engines.

Posted under Blogging, Search Engine Marketing (SEM), Search Engine Optimization