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Today, it’s progressively harder to get your website noticed by your prospective customers. Unless your company has thousands of dollars to spend on advertising and search engine optimization.

Now, there is a most effective and long lasting Marketing Strategy to get noticed and attract millions of search engine visitors.

The choice of your Domain Name is the most important Marketing Strategy you’ll ever make to help you to rank higher on thousands of Search Engines and attract millions of visitors each year.

The truth is, websites with Generic Keywords in their domain name WILL list higher (in the first 20 listings on top Search Engines) than the most optimized websites and is easier to find on top Search Engines.

Before purchasing a domain name, there are many things to consider. In order to be seen by buyers when they are using a search engine to look for a product or service, it is essential that your website be one of the first 20 or so listed. One of the best ways to insure this is to use a GENERIC Domain Name for your website.

For Example:

Using a search engine is very similar to looking up a product or service in the Yellow Pages of your local phone book – under the generic name of the product/service you will find companies that have what you are looking for. Similarly, on the internet, some search engines list websites by how closely the website name compares to the item being searched for.

If your business name is ABC Corp. and you are in the business of selling ‘Baby Toys’ online. You’ll drive thousand times more targeted traffic if your Domain name includes your “Main Key Word” on it like:

TopBabyToys.com
JustBabyToys.com
CustomBabyToys.com
AmericanBabyToys.com
UltimateBabyToys.com or,
ABCKidsToys.com; Instead of your brand name ABCCORP.COM.

A good generic domain name can put you way ahead of your competition in the search engines, and, can literally be worth many millions of dollars.

In the past, some companies believed that company recognition was the key and were willing to pay a lot of money to obtain this. The internet, however, is changing the way that knowledgeable company executives are attracting buyers.
Unless you are willing to spend hundreds of millions of dollars on advertising, it is much more important to select a generic domain name that identifies the product or services you provide to users on your website.

With a GENERIC domain name and a programmer who understands the importance of generic keys to search engine spiders, your website can be way above your competition on internet search engines.

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Posted under Domains, Internet Marketing, Search Engine Optimization

Every SEO company on web apply lots of tools & techniques under the purview of SEO promotion such as link exchange, directory submission, PPC search engine marketing, article writing, etc… and one such popular technique is URL Redirection.

URL Redirection which is also known as the Domain Redirection, URL forwarding or Domain forwarding is a technique in which SEO experts make use of mod_rewrite module to clearly redirect one web address (URL) to another, hence take the visitor to a different URL than clicked upon without his / her explicit knowledge or permission. In other words, URL redirect is a technique wherein websites are made more visible by making them available under many URLs.

The technique is sometimes preferred for redirecting visitors when they type wrong spellings. It is also used as an effective solution in a SEO website that is a subject of poor publishing. URL redirecting is used for such a website to give much more reader friendly and search engine friendly URLs (web addresses).

With more and more websites using dynamic web page generation facilities, the URLs nowadays are generally less meaningful and ingrained with ampersands (&) and question marks (?).

Disadvantages of having such ragged URL’s:

• Easy information leakage about the technology under use for Hackers
• Scope for confusion for the readers/ visitors wishing to memorize or note down the URL for future use
• Difficulty in future changes in technology, as a shift from one programming language to another say ASP to PHP would render the old URLs obsolete and thus non-functional
• Difficulty in linking to your web pages for others, as the special characters in your dynamically generated web pages may meddle with the XHTML code of the websites trying to link with yours
• Discourage Search Engines from indexing your web pages, as search engine spiders do not index web pages with question mark within the URL

URL Redirection helps an SEO expert to eliminate all the above advantages and renders the URLs much more logical, manageable and readable for the end users as well as the search engine spiders.

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Posted under Internet Marketing, Search Engine Marketing (SEM), Search Engine Optimization