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Search engine optimization (SEO) is the process of learning and understanding the search engines and their indexing algorithm in and changing or designing a web site to rank high on user searches. Rank is the relative position in the Search Engine Results Page (SERP) for a keyword or key phrase search.

No fancy links, no doorway pages, no spamming techniques can achieve what clean, logical and spam free coding (HTML) can. Here is a quick checklist to drive the search engine spiders to your website.

Search engine optimization coding Checklist:

• CSS: Using CSS as it simplifies site maintenance.
• <H1> and <H2> tags: A must. Place your keywords in the HTML header codes <H1> and <H2> tags.
• Anchor text: Use keyword rich anchor text that best justifies your landing page.
• Title Tag: Maximum 90 Characters.
• Keyword tags: Maximum 25 words.
• Browsing Menu: If you use java script menu include redundant set of text links.
• Internal Linking: Ensure that you have good internal linkage and no dead pages.
• Dynamic URLs: In case of dynamic URLs use tools to convert dynamic links into static.
• The correct way to use newly created static pages is to place links to the dynamic pages on the static pages, effectively submitting the static pages to the major search engines manually.
• Use HTML Validator (http://validator.w3.org)
• Other tags: <Strong> & <em> tags perform well than <b> in the eyes of Spiders, without compromising website aesthetics.
• Avoid placing links in images
• Avoid Javascript, flash and frames
• Avoid Dynamic URLs.

Posted under Search Engine Optimization

A key aspect to make your visitors happy is insuring they go where they need to go, quickly and efficiently. Site Navigation structure needs to be visible to the search engines. Some page components are simply invisible to search engines.

For instance, a website navigation structure created with JavaScript won’t work for the search engines. If the only way to navigate your Web site is with the JavaScript navigation, you have a problem. The only pages the search engines will find are the ones with links pointing to them from other Web sites (Inbound links); the search engines won’t be able to find their way around your site.

Few tips for effective website navigation:

• If you use JavaScript navigation, or some other technique that is invisible, make sure that you have a plain HTML navigation system, too, such as basic text links at the bottom of your pages.

• Even if your navigation structure is visible to search engines, you may want to have these bottom-of-page links as well. They’re convenient for site visitors and provide another chance for the search engines to find your other pages. Yet another reason for bottom-of-page, basic text navigation: If you have some kind of image-button navigation, you don’t have any keywords in the navigation for the search engines to read.

• Add a Sitemap page and link to it from your main navigation. It provides another way for search engines to find all your pages.

• Whenever possible, provide keywords in text links as part of the navigation structure.

It is also very important that your website navigation should be user friendly. Make sure that the visitor knows at all times what section they are visiting and can reach any section easily.

Posted under Search Engine Optimization