Who Says Flash is Not SEO Friendly?

Flash OptimizationPeople who say that Flash is not SEO friendly are absolutely wrong. It is just a myth that Flash is SEO unfriendly. Creating accessible flash content for search engines is crucial for you to preserve your online presence and drive traffic to your site. Follow these Flash Optimization Tips to get most out of the major search engines.

Adding SWF content to your HTML source

An iron-clad way to guarantee that a SWF’s content is picked up and ranked by search engines is to extract the content and place it into the page’s HTML source. Tools such as Dreamweaver use SWF Object to embed Flash. The code view in Dreamweaver displays comments where you should add your alternative HTML content.

Keep your URL unique

If your site is just one big lump of Flash in an HTML template, your page is never going to refresh. Consider having a different URL for each page of your site’s Flash content. Each page would have its own HTML source title, “H1” and body copy containing the keyword you want to rank.

Use source content dumping

A one-page HTML rich internet application (RIA) will not be SEO enhanced simply by adding the content for each section of the Flash application into the HTML source for this page. Doing this doesn’t establish any prominence of content, as there are too many competing terms. Keep extracted Flash content relevant to the page it’s on.

Keep an eye on new initiatives

Adobe has been working with Google and Yahoo! to make the Flash file format (SWF) search engine friendly. This will enable the engines to see what’s inside a SWF’s content and index it. However, the use of Flash Player technology by search engines is still developing and so can’t be relied on as the only step towards optimizing your project for SEO.

Add text to your Flash applications

A simple Flash SEO enhancement is to use Flash-generated text in your creative when displaying or animating type. You can do this instead of using text that’s a flattened bitmap. Flash text can contain keyword-based messages, which help increase traffic. Include this text in the HTML source of the page as well.

Remember that search engine spiders hate pop-ups

We’ve all visited sites that urge us to click to launch Flash content into a new window. This removes any chance of the site’s content being picked up and indexed by search engines. In addition to search spiders not being able to see them, pop-ups suffer from being blocked by many browsers.

Get robotic help

Robots.txt is a plain text file found at the root of a server. This tells search bots which content needs to be allowed or disallowed when it visits their website. If your Flash text content is the same as your HTML version, you could set the Robots.txt file to ignore the SWF content and push only the HTML content to the search bots.

Embed Flash content with SWF Object

SWF Object is a search engine-friendly way to embed Flash content. Alternative (non-Flash) content is produced first, and then snippets of JavaScript are used to swap out the alternative content with the Flash movies. This ensures that the content is indexed by search engines. Users without Flash will still see a working HTML page.

Posted under Search Engine Optimization

Twitter a Powerful Tool to Increase Traffic

twitter logo Twitter a Powerful Tool to Increase Traffic

What is Twitter?

Twitter is a social networking tool which permits its users to send and read other user’s updates also known as tweets, which are text-based messages of up to 140 characters in length. Basically, the updates done on twitter are displayed on the user’s profile page and delivered to other users who have signed up to receive them.

It is said on twitter website, Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?

twitter icon Twitter a Powerful Tool to Increase Traffic

The main purpose of Twitter at first was to provide a very simple and unique method of communicating with people for casual chitchat.  However, nowadays it is a powerful tool on the internet to generate website traffic.

Let’s talk about, How to make friends and attract traffic on twitter?

  • Twitter is a wonderful platform to keep on connects with people who are following you and who you are following. It is also known as Micro-Blogging as the messages are limited to 140 characters only.

twitter11 Twitter a Powerful Tool to Increase Traffic

  • Offer some unique things like useful content or articles so that your followers will appreciate it. I like to offer my blog updates, what am I doing on it?
  • Never miss the any opportunity to promote your Twitter page. Place your Twitter profile link out where people can find you like on your own website, blogs, article resource box, email signature file, in forum posts, etc. People will follow you on if you have some trustworthiness.
  • To keep your worth, you need to be reliable when posting new updates, or tweets. Present it if you have something to offer or you will lose your strength.

These are few simple things you can follow to make new friends and generate traffic. There are few more features available on twitter website that you can see visiting the help section.

Posted under Blogging, Internet Marketing, Search Engine Optimization