The internet businesses which occupy online marketing, struggle to improve their conversion rate. There are various ways of attracting targeted traffic.
Some webmasters concentrate on achieving a good Page Ranking in the Search Engine Result Pages (SERP), while some are satisfied with huge traffic.
Website owners think that Google is the only way to achieve their goals, but there are few that also think that a high position in the Alexa ranking may benefit them as well.
Before thinking about Alexa you should know, what are the advantages and disadvantages of Alexa Ranking? Is it really worth?
Advantages:
- Alexa Traffic Graphic can be used as a competitive intelligence tool, but you should take into consideration the fact that the audience sample size is fairly small. Just enter your competitor’s site in the “Compare Sites” section and measure the results of your web marketing efforts in comparison with your competitors’.
- As opposite to Google’s PageRank system, the lower your ranking number in Alexa, the better it is.
- It helps Webmasters and advertisers see the real marketing potential of your Web site. The better your Alexa rank, the higher they may be willing to bid to buy advertising space on your Web site.
- Personal pages or blogs are also ranked in the same way as ordinary Web sites. They will even get a distinctive mark (*)
- Because Alexa ranking helps you with information about your Web site, it is a good instrument for search engine optimization.
Disadvantages:
- Not everybody has the Alexa toolbar installed, so there might be millions of Web sites that, even if they have a lot of traffic, will not be ranked by Alexa.
- Many people say that it is inaccurate and that Alexa traffic can be greatly influenced (or “gamed”, as some prefer to call it).
- Subdomains are not ranked separately, and neither are subpages within a domain. The overall traffic is calculated for the top-level domain viz. homepage of a website only.
How to Get Better Alexa Ranking
If you wish to increase your Alexa traffic ranking, you just need to follow these simple rules:
- Download the Alexa toolbar install it and surf your own site on it.
- There are free alexa widgets available that you can place on your Web site. It will attract visitors to check it out.
- Write some useful, quality and attractive content, mostly webmaster-related. Promote it on webmaster forums and on social networking sites. The idea is to get as many computer and Internet savvy people as possible to visit your site, since the probability that they will have the Alexa toolbar installed is high.
- Write down blogs and articles about Alexa. The links to your pages you will get, will help improve your raking.
- Submit your articles on some popular sites like digg.com, del.icio.us, or stumbleupon.com
- Optimize your site pages for Alexa related keywords.
- Let your friends know about the Alexa toolbar from you, ask them to download and install it on their computers, and then ask them to visit your site.
- Use an Alexa redirect. This means placing http://redirect.alexa.com/redirect? in front of your Web site’s URL. Alexa will then take into consideration clicks on redirected links even if the visitor does not have the Alexa toolbar.
- Apparently, Asian people are huge fans of Alexa. Therefore, many people suggest posting in Asian social networking forums.
- Whenever you post on webmaster forums, include your site’s URL in your signature. It is very likely that most webmasters have the toolbar installed, and there’s a great probability that they’ll visit your site.
Posted under Blogging, Internet Marketing, Search Engine Optimization
This post was written by admin on March 9, 2009
