Major Factors for Improving Search Engine Ranking

Search Engine RankingTraffic from major Search engines for your website is considered as one of the best reliable source. You can expect to get around 70% of website traffic from search engines hence its better to try to top SE’s the higher the position you have for top targeted keywords the better targeted traffic you get for your website. Reaching top 10 positions is not an easy task and requires lot of efforts and hard work. Following tips should help you for better search engine ranking.

Your Website Content – Content Is The King

Much has been said about content. The fact is that content is the currency used by search engines. Without good, useful content, you are basically going nowhere. It doesn’t matter how good your site is or how effective your search engine optimization efforts are.

It is advisable to have lots of content throughout your site and not just any well-written content, but keyword rich content.

Another useful tip here is to do a regular search of sites that are similar to yours and to take a close look at their articles for ideas that you can implement at your own web site.

There are a number of reasons why content is so important to the success of a web site and continued high search engine rankings. When all is said and done, web sites are in an open market where the customer is king. High page rankings are capable of getting you lots of traffic, but to sustain that high traffic and keep a healthy volume of repeat visitors, there has to be good well-written and extremely useful content at your site. This healthy volume of targeted traffic is what will also keep your reciprocal links growing.

Effective content for web sites must also go with catchy headlines that will encourage click through to other pages on your sites and basically keep visitors around at your site for as long as possible. Many webmasters and site owners often forget the importance of good engrossing headlines.

Yet another useful tip is to post some of your content at other high-traffic web sites all over the net. This will do two main things that are useful to your search engine page rankings and traffic volumes (which is the whole objective in the first place). Firstly it will create lots of links back to your site through the article resource box at the bottom of each article which should point people back to your site for more information. Secondly it will drive targeted traffic to your site which is critical in helping you maintain high page rankings by helping to steadily increase links pointing to your site.

URL of Your Website

Not everybody is in a position to change this, but if you are, always remember that your web site URL can make a great difference to your ranking with search engines. That is if you are able to name your site after your keywords.
Admittedly, this is not a very easy thing to achieve. To start with it depends on a lot of factors. Including how competitive your main web site keyword is. The less competitive the keyword, the bigger an impact it will tend to have on your search engine rankings.

You will of course also need to bare in mind the usual factors that impact the naming of any business. For example getting a name that is easy to remember. In the online world, easy to spell is also a major factor, because quite often visitors will have to write out your URL name on a search engine or as a URL to get to your site.

If by any chance you are registering a new domain name or are in a position to change, then think long and hard about your name while bearing in mind the fact that it will make a huge difference in your search engine page rankings.

Title of Your Page Matters a Lot

Most webmasters make their page titles too casually and rather carelessly when you consider how important they can be in page rankings. The title of your page is actually very important. Try and keep your page titles very specific to each page while making use of keywords. The magic about being specific is that the competition becomes very minimal and a chance of your particular page being found through search engines becomes very high because it will usually rank high.

If you have more pages in your web site that rank high in search engines, it is definitely good for you because you will receive much more traffic. It is no accident that sites that have many pages tend to receive much more traffic than sites with fewer pages.

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Posted under Search Engine Optimization

SEO secrets for E-commerce Websites

E-commerce WebsiteAs the industry is changing as rapidly as Google tweaks their algorithm, it is hard to decide what the most important factors are. The On-site and off-site are the two major factors in SEO which is necessary for every type of website. Normally, most of the webmasters starts with the on-site SEO, because your aim is to get your website recognize by Google. If they don’t, then how are you ever going to rank for a keyword?

The search engine spiders that crawl your E-commerce website will be looking at several different attributes on every page to determine where it needs to go and how relevant it is to specific searches done at Google search engine.

Another factor worth mentioning is a Keyword. What is a Keyword?

A keyword is basically an elaborate name for what people might search for when trying to find your E-commerce website. I am using a Bodhost.co.uk website as an example. People could search for “Web Hosting”, but they might also search for “Cheap Web Hosting”, “VPS Web Hosting” and “UK Web Hosting Service”. All of these would be keywords, or probably more properly could be said to be key phrases.

However, they are generally all referred to simply as keywords. Note that almost all On-site SEO has to do with is placing high-quality keywords throughout your E-commerce website content where search engine robots, spiders, or software might be able to decide what your website is about.

6 On-Site SEO Factors That Can Influence Your SERP Ranking:


  • The Title of the Page
  • The keywords used in the text on your website
  • The keywords are used in H1 Tags
  • Keywords used in your domain name
  • Keywords used in the URL of a webpage
  • Meta Keywords

3 Major Off-Site SEO Factors That Can Improve Your Search Engine Ranking:

Backlinks to Your E-commerce Website

This is without a doubt one of the keys to having your website listed in the search engines results page for specific keywords. Google likes to look at what others are saying about your website to determine what it is about. For example, if someone is a huge fan of a UK Web Hosting, and you provide that service, they may link to your website with “UK Web Hosting” as the text that people would click on to get to your website. This text is called anchor text and Google will see that link as a simple “vote” for your website to appear higher than others for that keyword. In short, these are commonly referred to as backlinks.

Quality of the Websites linking to your Website

Those linking to your website should also have some form of importance. For example, there are many websites with loads of outgoing links to many websites. Google does not want to give these websites as much weight in their “vote” in comparison to a link from Bodhost’s official website or something along those lines.

The Age of Your E-commerce Website

The reason I listed this as an off-site related issue, because it really doesn’t fit in either category. This is a simple issue that the search engines will evaluate. This is not to say that it is the most important factor, but many older websites will naturally rank higher than new websites that have more backlinks.

I am not sure why this occurs, but many would say that it does. As compare to Google, Yahoo definitely puts more weight on this.

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Posted under e-Commerce, SEO Tips