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Dmoz is an Open Directory Project which is an important step for any website promotion. It is a very important directory which provides search results for many of the huge search engines and online portals. Dmoz directory is a human edited directory and you must follow the proper way of submitting your website, if you want your submission to be successful.

First and very important point is to ensure that your site has unique and fresh content. If, your website is publishing a group of affiliate links or if your website is a replica of other sites that are available in huge numbers on web, then possibly your submission will be rejected. If you are selling or dealing with affiliate products you can show Dmoz editors by adding contents like product reviews or any other information that your website has some unique to offer.

Make sure your website contains no spelling mistakes and your site looks and work decently. Though the editors are looking for original content, they are only human and will be annoyed by errors and by a clumsily built site. It is my experience that professionally designed sites, with good content, always make it into the directory eventually.

Confirm that your contact information exists on you website. Not only the e-mail addresses but also put the physical address and telephone number on your site to get easy entrance in the category. Especially, if you are selling something, you need to build credibility with your customers, and in this case, with the Open Directory editors, by providing genuine contact information.

Choosing the proper category is very important when you submit to these types of directories. There is nothing to worry about when you submit your website to a robotic search engine, but you should choose a correct directory when you submit to a directory. Walk through the categories and check where similar sites to yours have been listed in the directory. When you are sure about the proper category for your site just press the add URL link. Avoid submitting to the categories where your site doesn’t meet the criteria or else your submission will be rejected. Read the notes carefully if mention for any particular category and then submit.

Always keep a record of your submission date, category and the category editor in order to make an inquiry about the status of your submission this information is very necessary. As it is an human edited directory it can take weeks or months to review and accept your submission.

Spamming the directory can cause a rejection to your submission. Avoid submitting your web site again n again. Just submit once and keep patience. Generally you are only allowed to submit to one category, though if your site is huge and has many subdivisions, you may be able to submit sections of the site to different categories. As submissions come in a huge numbers to the categories, it may take time for processing your submission. If you hastily resubmit your site, then it will end up on the bottom of the list of sites to be reviewed, as they are stored according to date.

If you have to enquire or have any questions regarding your submission, then contact the editor in the proper way. Send a message to the editor of that category. You can check the bottom of the category page for the editor name. Another excellent way to make contact with the editors is through their online forum. Provide them the proper date and category to which you have submitted to check the status of your submission. You can ask questions about the procedures etc, but make sure that you don’t argue with the editors.

Next time, when you submit to Dmoz Open Directory Project, ensure that you follow the above guidelines to get your submission successful.

Posted under Blogging, Internet Marketing, Search Engine Marketing (SEM), Search Engine Optimization, SEO Tips

Many small and big companies that are serving to their local customers find it hard to target them via SEO even by targeting the top and finest keywords. As this is not an unexpected matter as many of them, although capable in running their off-line businesses, typically trip up over two major points.

Targeting local markets through SEO, many of the companies ignore the need to think rationally because they are advised by SEO experts to target the big three search engine users and sometimes get confused and tackle this feat on a global level resulting in global traffic. The direct fall out of this step is exposing your business offers, products or services to the world at large only to dilute all other local online SEO efforts. If your product is not global you are in trouble. So here is the major stumbling point number one.

• Not using localized target keywords, however good they are, will leave your new websites way down the SERP’s locally. The localized keywords should be targeted through which it will bring you a steady stream of natural traffic.
• The second major point where you might probably fall, especially if you are new to web and optimization is wrongfully assuming internet marketing techniques as something radically different and for removed from the earthly- worldly affairs that we all do by trial and errors over and again. The crux of the matter here is SEO for local markets is only a small part of larger marketing exercises, with certain twists, to get exposure with local locations. Here is the second stumbling point in SEO for local markets.

Local market SEO is not an internet marketing technique but a sophisticated local technique of optimizing websites on a local basis. Obviously, the one who knows every beat of the market is not an SEO expert but can supply his knowledge to the SEO experts.

What is Local Market SEO?

Let me show you some tips to Target Local Market via SEO.

• Localizing your targeted keywords. This includes prefixing or suffixing local terms, names, and names of areas, cities or zip codes with target keywords. Example: “remodeling contractors Orange County”, not “remodeling contractors”.
• Submit to local search engines (find one, if you don’t know already), directories and web based yellow pages.
• Display your mailing address with street address, zip code and complete. Once your site is indexed, these words gain prominence as a part of content.
• Submit to local listing sections of Yahoo and DMOZ which is in addition to generalized listing.
• Don’t leave out general SEO techniques because you want to SEO for local markets which the power of link building which can be done globally as there might not be enough local sites to beat you competition.
• Get on the local maps of Google, Yahoo, as this generally puts you on front of the local search engines.
• Exchange your links and banners with local businesses as the local traffic exchange will bring you new and repeat in business. Avoid changing banners or links with competitors but exchange them with businesses that will complement you. Verify there traffic so it’s an almost even exchange.

Dominating local SEO can be done fairly easy you just have to either hire a professional with a proven track record or take time to learn local SEO. The main concern is to be patent as it takes at least 3-5 months to start seeing results.

Posted under Internet Marketing, Search Engine Marketing (SEM), Search Engine Optimization