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Why consumers are afraid of shopping online?

The reason is Fraud. Today, making money online is very easy and there are lots of opportunities available on internet. But, the major problem E-commerce site owner’s face nowadays on internet is fraud. Consumers will always hesitate to shop online from your e-commerce site, unless you provide them some evidence that your e-commerce website is 100 percent secure and the sensitive information they provide is completely protected. Luckily, there are number of protective actions that can be taken to prevent your E-commerce website against fraud.

Fraud Detection Service

A service called Fraud Detection actually helps you to verify that the individual entering credit card information is real the owner of that card. While useful, this type service does not entirely eliminate the risk of fraud. Let’s see how it works.

The fraud detection service asks the consumer to verify an address and compares it to what is one file with the credit card issuer.  It the address matches, the customer is allowed to proceed with the purchasing. And, if it doesn’t they will be denied rights to make a purchase.  For the simple fact that numerous residential addresses can be found online, a determined fraudster may be able to bypass this mechanism.  This service is still a great option as it will diminish the fraud risks.

Credit Card Verification Codes (Aka CCV)

The credit card verification code is the three important numbers found on the back of a credit card. You need to insert those numbers when a customer shops on your site. In order for someone to place website fraud, they most acquire the credit card numbers and the credit card as well. By implementing this type of scheme on your site, you can decrease the risks of fraud significantly, mainly because credit card numbers are typically stolen rather than the actual card. Certainly, a credit card can be stolen and used to purchase items online, though it’s less likely to occur because people usually notice that their card is missing and cancel it before any damage is done.

Site Design

While a fraud detection service can be very effective, this mechanism should always be paired with a flawless website design that limits the possibility of fraudulent activities.  Your E-commerce site should be designed with the latest versions of scripting languages and programs to fight off hackers and protect the integrity of your business. You may have to shell out extra money to make sure fraud is not occurring, but it is well worth it in the long run.  Having a secure site will save you money and protect your customers, which is perhaps the most important aspect of online business.
Before creating your own E-commerce website, make sure you have a pretty good knowledge about the dangers of internet frauds. Having this knowledge will help you to find better ways to prevent your website and your consumers from the internet frauds. Fraud occurs everyday online but neither you, nor your customers have to be a victim.

Posted under e-Commerce

Into the Internet & web hosting world, one word that you will always get to hear a lot of time is IP Addresses. Shared and Static are the two basic IP addresses which are normally used in hosting. To understand the difference between both the IP addresses you need to know the meaning of IP.

Whenever, you insert a website name in your browser – (www.example.com) that name is translated into some numbers (known as an IP address) and then the computer is headed towards that IP address which is the web site. All the web sites on the internet are established not by its domain name but by its IP address. IP addresses are in the format similar to 192.168.0.48, four discreet blocks separated by periods. You can reach a site by typing in the IP address alone and that will take you directly to the site.

For Ex: www.google.com resolves (turns into) 209.85.129.99. So if you type in 209.85.129.99 directly into your browsers address bar you will be redirected to the home page of this site.

Every web site on internet has an IP address provided to it. For example, every single website on this server does not use different IP addresses. If every site used a different IP address there could potentially be a problem with running out of IP addresses. (Fortunately this is not a problem and is going to be resolved when a new IP address standard is fully adopted).

There are so many sites that runs on one IP address on a server. For example: joeswebsite.com and maryswebsite.com both sites are using the same IP address. Using more than one IP address frees up IP address which are a limited resource. Basically what happens is that when joeswebsite.com is resolved into the IP address, the person looking for joeswebsite.com arrives at the server; the server then realizes that the person is looking for joeswebsite.com and sends that page to the person requesting it. The server basically steps in and does a millisecond of work and saves an IP address.

The use of multiple sites on an IP address is known as Sharing IP’s or a Shared IP address. A particular site having its own IP address, and doesn’t share with any site, it is know as Static IP address. You can always reach a site which has a static IP address by using its IP address alone, but you can’t reach a site using a shared IP address by typing in the IP address alone because when you type in a shared IP address you arrive at the server but the server doesn’t know which site you want because you haven’t told it which domain name you want. So looking at our example above, we typed in 209.85.129.99 and aimed at www.google.com, we know that only www.google.com uses this address as we can get to site without typing in a domain name and thus it must be a static IP address. However, do you know why you need a static IP address?

The main reason for having a static IP address is that you can use SSL encryption Certificate (the thing that makes e-commerce happen) only on a static IP address. In order for a person to transfer sensitive data over the internet at times, this data must be encrypted to prevent someone from intercepting the information. You can only use this encryption (called SSL Certificate) when the web site has its own IP address (static IP). It doesn’t work on a shared IP. So when a website takes in order with a person’s credit card it needs to encrypt this data and it uses SSL with its static IP.

Another cause for having a static IP address is that if a web site wishes to have anonymous ftp transfers (basically where anyone can download files off a site) the site needs to have a static IP address to handle the anonymous ftp transfer. Besides these two causes you don’t need to have your own IP address for a web site.

Hence, while choosing an IP address for your website doesn’t forget to consider these points.

Posted under Webhosting