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There are lots of questions people ask about search engine optimization, but this question caught my attention. Keyword Density is a very important factor in search engine optimization to which people overlook. What is Keyword Density?

Keyword density basically indicates the amount of times that a selected keyword or keyword phrase appears on a web page or in an article on said page. Keywords must be used throughout the web page but you do not want to over use them. If you used them too many times, your web site could be misconstrued as attempting to spam search engines or artificially boost your search engine rankings.

Let’s check out the simple way for calculating the keyword density of your pages.

Every web page has a total number of words. Let’s assume that your web page has total words of 250, without the HTML code say roughly 1/3 to 1/2 of your web page will be the code – so just deduct that number of words from the total.

To find out the total word counts of your page use a Word processing program such as Microsoft Word. Copy and Paste the HTML source code of the page into a blank document, then select File> Properties >Statistics >Word Count.

Let’s get back to the optimization part. If you are optimizing that page for a single keyword, you need to figure out how many times that particular word is repeated within that 250 word total.

Go through that web page and count every repetition of your keyword manually. Your Word program should also have an Edit and replace function. Paste in the code and then type in the keywords in both the edit box and the replace box. The program will replace each occurrence of the word with itself…and produce a total count for the number of repeats.

For Example: Let’s says that you have used that keyword 10 times on your page you want to target. To calculate the keyword density – take that figure and divide it by the total number of words on your page. Thus, in this case 10 divided by 250 = .04. Keyword density is always referred to as a percentage of the total word count for the page. So, multiply .04 by 100 to get the right percentage figure.

Calculations would exactly look like this;
.04 x 100 = 4%
The page has a keyword density of 4%.

For effective optimizing that will boost your pages into the Top 20 spots on the major search engines you are aiming for a keyword density of between 2 – 5%.

To save time, don’t stress too much over exactly matching the density of your page to the Top listed pages on the search engines.

At major search engines, algorithms changes constantly so, it’s much simpler to optimize a few pages for different densities. Remember that the page that has the keyword density of 3% to 5% will rank well on a major search engines.

Posted under Blogging, Search Engine Optimization, SEO Tips

Recently, Google has introduced two new improved SERP’s features. The first feature provides an expanded list of useful related searches and the second one offer longer search result descriptions. Both of them help guide users more effectively to the information they are looking for.

Google says that they are deploying a new technology that could better understand associations and concepts related to your search, and one of its first applications lets us offer you even more useful related searches (the terms found at the bottom, and sometimes at the top, of the search results page).

For example, if you search for [principles of physics], our algorithms understand that “angular momentum,” “special relativity,” “big bang” and “quantum mechanic” are related terms that could help you find what you need.

Google says that they are now able to target more queries, with more languages, and can make our suggestions better and similar to what you actually need to know.

In addition to that, on Google’s Official Blog says it’s now offering refinements for longer queries — something that’s usually a challenging task. This new feature is available in 37 languages through the world.

The second new improved feature is the longer search results. Whenever you type long search queries you get the results in dark blue title and is followed by a few lines of text which is also known as “Snippet”. Google have now increased the number of lines in the snippet to provide more information and show more of the words you typed in the context of the page. For Example: If you search the “earth’s rotation axis tilt and distance from sun” you would get this result.

This longer snippet feature wouldn’t be able to show you the context for all the words, but however it will cover all the topics and help the users to decide whether the results are similar to their queries.

Now, these were the recently announced features by Google. It says, we are continuously looking for ways to get you to the web page you want as quickly as possible.

Posted under News, Search Engine Optimization