Selection of right keywords for your site is a key or an art which can either make or break your website. On the internet, potential customers hunt the web for the sites they wanted or liked, and what if your website doesn’t have those popular keywords they are seeking for?
Keywords are the main factors in SEO that give visibility to your website and help to reach audiences across the web. In simple words, a keyword or keyword phrase is the word or group of words that internet users use to search some specific information in search engines like Google, Yahoo, MSN, etc.
To choose the right keywords for your website, you need to put yourself in the customers place and think of the possible keywords you will use to search your site in search engines. You should remember when writing your site that you need to use words that are not only related to your content, but are popular search words as well. This is called Keyword Optimization, or choosing the most searched keywords related to your site content.
Give some time listing all of the keywords and key phrases that are relevant to your website content. Get ideas from everyone you can think of and list them all. Analyze your rival sites and check the Meta tags they have used. Research on those tags and you are ready to build your own keyword phrases.
There are many free keyword tools designed to assist you in keyword optimization. Some of them are listed below.
Google Adwords Keyword Tool: This tool is basically designed for the publishers to generate the right keywords for their product or service. It provides you some 100 other keywords related to your search. Also, Google gives you a rough estimate of how many searches for that particular word occurred last month, an average occurrence and the amount of advertiser competition for a listed search word. The tool is very simple to use, but extremely effective and can help you choose the right keywords that your customers will be searching and ultimately draw more traffic to your website.
Wordtracker: The Wordtracker helps identify keywords that will help your ranking on search engines. Wordtracker also gives you other keyword combinations that you may have overlooked.
The Keyword Tumbler: This free tool takes your existing keyword phrases and mixes it up to form new phrases and variations that you can include in your meta tags.
A great website is not so great if no one finds it. Remember to research your keywords carefully from the consumer’s viewpoint and then sit back and watch the traffic roll in!
Posted under Search Engine Optimization
This post was written by teeky on April 18, 2009
Choosing the right keywords is difficult but critically important not only for SEO but also for PPC. The problem with keyword tumbler (and other permutation-driven keyword tools) are that the “mashed-up” keywords may have no resemblance to what people are actually searching on in reality. WordTracker and Google Keyword tool favor popular keywords, but that’s not the same as relevant keywords. Notice how the google keyword tool says: “Important note: We cannot guarantee that these keywords will improve your campaign performance.” The best source of keyword opportunities are actual traffic and goal conversions on your web site.
If you can get your site in the Top 10 of Google then it can be as good as have your shop in every city in the world