Google Introduces Two New Improved SERP Features

Recently, Google has introduced two new improved SERP’s features. The first feature provides an expanded list of useful related searches and the second one offer longer search result descriptions. Both of them help guide users more effectively to the information they are looking for.

Google says that they are deploying a new technology that could better understand associations and concepts related to your search, and one of its first applications lets us offer you even more useful related searches (the terms found at the bottom, and sometimes at the top, of the search results page).

For example, if you search for [principles of physics], our algorithms understand that “angular momentum,” “special relativity,” “big bang” and “quantum mechanic” are related terms that could help you find what you need.

Google says that they are now able to target more queries, with more languages, and can make our suggestions better and similar to what you actually need to know.

In addition to that, on Google’s Official Blog says it’s now offering refinements for longer queries — something that’s usually a challenging task. This new feature is available in 37 languages through the world.

The second new improved feature is the longer search results. Whenever you type long search queries you get the results in dark blue title and is followed by a few lines of text which is also known as “Snippet”. Google have now increased the number of lines in the snippet to provide more information and show more of the words you typed in the context of the page. For Example: If you search the “earth’s rotation axis tilt and distance from sun” you would get this result.

This longer snippet feature wouldn’t be able to show you the context for all the words, but however it will cover all the topics and help the users to decide whether the results are similar to their queries.

Now, these were the recently announced features by Google. It says, we are continuously looking for ways to get you to the web page you want as quickly as possible.

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