7 Most Important On-page elements

The following 7 tags are most important on-page elements used to achieve good ranking in Search Engines.

The Title Tag
<title>Title of Website</title>

This is the first and most important on-page element for achieving good page rank. Check that the main website search term is included in this tag, and place it as near to the front as is reasonable, whilst ensuring that it reads well. There’s nothing wrong with placing the search term up front on its own, followed by a period; e.g. “VPS, VPS Hosting and how to make the most of it”. The target search term will be “VPS”. Each page Title tag should be different to the Title tags on other pages of the website.

The Description Tag
<meta name=”description” content=”description of site in short words”>

Nowadays, search engines, like Google, don’t show the Description like they used to do but, even so, it should still be put in each page for those engines that do, and for the odd times when even Google displays it. Write an attractive description for the page and integrate the page’s search term into it at least once or twice. Place one instance of it at the start or as near to the start as is reasonably possible.

The Keywords Tag
<meta name=”keywords” content=”targeted keywords”>

The words in the Keywords tag were never treated as keywords by the search engines; they were treated as text on the page. The tag isn’t as effective as it used to be but there is no reason to leave it out. So put plenty of relevant keywords into the tag and include the search term once at the front, and a second time further along the line. There is no need to separate keywords and key phrases with commas, as is often done, since the engines ignore commas.

The H Tag
<Hn>some heading words</Hn>

“n” represents the number from 1 to 6; the biggest heading size being 1. H tags are given more weight than ordinary text and, the bigger the H size, the more weight it receives. So include the target search term in H tags at least once on the page, and two or three times if possible. Also, place the first H tag as near to the top of the page as possible.

Bold text

Bold text is given more weight than ordinary text but not as much as H tags. As much as is reasonable, enclose the search term in bold tags when it appears on the page.

Text

Use the search term as often as you can on the page whilst not detracting from the page’s readability. Make sure that you use the term once or twice very early in the page’s body text and as often as possible throughout. Reword small parts, and even add sentences, to make sure that the search term is well represented in the text.

In all probability, each word in the search term will be found on the page separate from the search term itself. This is good. In fact, if they are not there on their own, add a few of them through the page.

Alt text
<img src=”url” alt=”alt text which is displayed on mouseover”>

This is the last important on-page element. Use the most targeted search term in the alt text of all the images on the entire page. Also, there are few systems like Braille readers and speech synthesizers use the alt text, make them utilizable by including the search term.

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