Food for Search Engine Robots

We all know that Sitemaps and Hypertext Links are very much important to get good search results. Sitemaps and hypertext links are like a “food” for search engine robots. Let’s check out the importance of text links for optimal spidering, and the value of using a sitemap in order to help search engine robots reach your website’s deeper pages.

Importance of Hypertext Links

Search engine robots are not very advanced. They can’t click a button, submit a form, pull down a menu, or perform any other type of online “user interaction” that might be used by a human visitor. Robots are just made to index the webpage text and click through hypertext links. For this reason, adding navigational text links to your web pages (often located at the bottom of the page) provides the search engine robots with another means to click through the links of your web pages when it cannot access these other types of navigation.

No matter how great your JavaScript menu system is, the search engine robots cannot use it. They can follow “plain old” hyperlinks, and that’s about it. Since the ability to move around on your site is vital to the robots’ successful indexing of your content, you want to make it as easy as possible for them to visit all of your pages. Use of text links at the bottom of your pages, while hardly cutting-edge, is one of the best ways to make sure that the search engine robots can move around on your site. Be sure to include links to your site’s principal pages on all the pages in your site. Always remember to put a link to your sitemap page here too.

Importance of Sitemaps

The sitemap page is an advanced version of the bottom-of-the-page hypertext links. Sitemaps are made to provide “food” for the hungry search engine robots. Sitemap pages will at very least have links to all of the major pages on your site. Depending on the size of your site, it may actually link to all of your pages. This means that once the robot gets to the sitemap page, it can visit every page on your entire site. Having all of the content of your site included in the search engine database is a good thing: you are much more likely to come-up in the search engine results when somebody is performing a search related to your topic.

What things a good sitemap can provides?

  • Sitemap provides text links to at least the most important pages on your site; depending on the size of the site, it may have links to every page.
  • It gives a petite explanation of every page on your site, to inform your visitors about your website.
  • Sitemap provides your visitors the information they need when lost in your website, and show them how to reach the page they are looking for.
  • It shows the path to the search engine robots to follow in order to reach your most important pages.
  • Provides main keyword phrases in the sitemap text and hypertext links that help the automated search engine robot “understand” what the page is about.
  • The sitemap helps search engine robots to find static landing pages that then link to dynamically generated pages they may not otherwise find.

Though, if your website is not big, include a sitemap for your viewers and for the search engine robots.

Just to make your sitemap pretty smart for the search engine robots and your human visitors, don’t forget to add a descriptive text along with the page URLs and links. Use your keywords in that text, including appropriate content for each of the pages to which you link. Be careful while using the key phrases, overuse of keywords may make you penalize in the ranking. Remember that this is a map that will be used by both search engine robots and your human visitors. If the content of the page makes sense to the people who visit your site, chances are it will make sense to the visiting robots as well.

If the navigation of site is easy, then visitors will surely find what they are looking for. And, when you make it easier to search engine robots to move around on your site, your chances of being favorably listed in the search engines increases.

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