How SEO Outsourcing Services Can Help Your Business?

Any company doing business online knows how important it is to be listed on the first page of Google and other search engines.  It does take a lot of work though to attain decent search engine rankings – not only because of the work involved, but also due to the ever changing landscape of the search engine world.  A solution to those companies pressed for time and internal skills is to use SEO outsourcing services.  However, it’s not an easy process due to the vast amount of low-skilled SEO companies out there, and choosing a reputable one which will get results it’s a very hard task.

Having worked in the SEO industry for many years, and also having experienced employing SEO outsourcers, I do have a reasonable inside track on how to go about getting a decent company working for you.  Here are just a few tips which will help you choose the best SEO outsourcer to help your business climb the Google rankings.

SEODon’t Fall for a Slick Sales Presentation or Stunning Website

One of the most important aspects to choosing an SEO outsourcing company, is not to be distracted by a slickly designed website and sales pitch.  Some of the best SEOs I know lack design skills, due to be purely focussed on results and not being designers by trade.  I’ve had a few clients come to me saying that they had chosen an SEO outsourcing company because they looked very professional and promised that they would get them to number 1 on Google.

Any SEO company worth their salt will never promise getting you to number on Google, so if someone tells you that, run away… FAST. 

Ask to See Proof of Results and Customer Testimonials

You must always ask to see some solid results that the outsourcing company has achieved, and ask for at least two existing client contacts to ensure that there is proof behind the sales pitch.  If they cannot show you any proof that they can actually get results then avoid them.  Similarly, without any existing client recommendations or testimonials then are not worth considering.

Don’t risk your companies search engine rankings on being the first client of an SEO company who might not really know what they are doing.

Agree on Reporting and Work Delivery

Once you have chosen an SEO outsourcer, agree with them on how they will report to you each month, and what you can expect them to do for you.  Reporting is key, and at its most basic you should ask them to send you monthly ranking reports to show the progress of your web pages in the search engine rankings against the keywords that are working on for you.  Also, be up front and ask them what it is they will be doing for you and for how many hours.  Some SEOs can be quite secretive which is understandable, but a good SEO company will always be transparent in their methods.

If an SEO company isn’t transparent in their methods, it probably means they are using “black hat” search engine optimisation which could harm your company website in the long-run.

SEO benefits for business Don’t Expect Results Overnight

Search engine optimisation, by its nature, is not something that gives overnight results.  The minimum length of time you should employer an SEO outsourcer for is at least three months. There is no way an SEO company will be able to do any decent work for you in a shorter time period than that.  Remember that Google has a very complex algorithm behind it and nobody apart from Google knows how it works… all an SEO can do for you is use the current tried and trusted methods.

Any SEO strategy should be long-term. There is no quick-fix when it comes to Google search engine rankings so build long-lasting relationships with your SEO specialists.

Conclusion: SEO outsourcing isn’t an ideal approach for all companies, and there is always an element of risk attached due to the sheer amount of bad SEOs currently working in the industry.  Take your time in choosing a well-established and trusted company to outsource your SEO work to.  A general rule of thumb, is that if you pay for cheap SEO, sometimes from overseas, then you will probably see more harm than good happen to your rankings in the long-term.

Author Bio: Marc Aaron runs the Expert SEO Bournemouth Agency based in the UK.

Understanding Importance of URL Redirection

URL RedirectionEvery SEO company on web apply lots of tools & techniques under the purview of SEO promotion such as link exchange, directory submission, PPC search engine marketing, article writing, etc… and one such popular technique is URL Redirection.

URL Redirection which is also known as the Domain Redirection, URL forwarding or Domain forwarding is a technique in which SEO experts make use of mod_rewrite module to clearly redirect one web address (URL) to another, hence take the visitor to a different URL than clicked upon without his / her explicit knowledge or permission. In other words, URL redirect is a technique wherein websites are made more visible by making them available under many URLs.

The technique is sometimes preferred for redirecting visitors when they type wrong spellings. It is also used as an effective solution in a SEO website that is a subject of poor publishing. URL redirecting is used for such a website to give much more reader friendly and search engine friendly URLs (web addresses).

With more and more websites using dynamic web page generation facilities, the URLs nowadays are generally less meaningful and ingrained with ampersands (&) and question marks (?).

Disadvantages of having such ragged URL’s:

  • Easy information leakage about the technology under use for Hackers
  • Scope for confusion for the readers/ visitors wishing to memorize or note down the URL for future use
  • Difficulty in future changes in technology, as a shift from one programming language to another say ASP to PHP would render the old URLs obsolete and thus non-functional
  • Difficulty in linking to your web pages for others, as the special characters in your dynamically generated web pages may meddle with the XHTML code of the websites trying to link with yours
  • Discourage Search Engines from indexing your web pages, as search engine spiders do not index web pages with question mark within the URL

URL Redirection helps an SEO expert to eliminate all the above advantages and renders the URLs much more logical, manageable and readable for the end users as well as the search engine spiders.

Advantages of Hosting a Blog on Your Own Website

The real benefit of hosting a blog and maintaining it has been a quick way to spread your business across the internet audiences. It has been proved by the search engine marketing specialists and bloggers in the past few years that a blog can benefits your website or business in very effective ways.

When you decide to host a blog on your website, the first question that comes up is where to setup a blog on your own website or separately. Each one has its own advantages that will help your website.

Where to Host Your Blog on Own Website or Separately?

There are two ways you can host your blog, either by creating an account on the blog platforms like Blogger or WordPress or simply installing your own blog software on your own website. Hosting a blog as a sub-domain of your own website looks like a professional approach and often preferred by those who want to boost their website ranking on search engines using blog as a tool.

Search engine ranking benefits

Setting up the blog in as a sub-domain on your existing website also benefits to your websites search engine ranking. Any new content that is added to your blog will be treated as new content part of your main website. Every new blog posts that you create are easily and quickly indexed than regular web pages. It thus helps promote better indexing and visibility of your main website, if the blog is hosted on the same domain name.

Backlinks benefits

Blog Positioning

If you spend some time and efforts on writing quality contents on your blog, you can easily attract the quality backlinks using those articles. If you host your blog on your main domain then all back-links will benefit your main domain. If your blog is on an external domain then back-links will not be directly passed on to your main website. However, you will still get the benefits if you are able to pull the PR and links from your separately hosted blog to your main website by cross linking. But, in order to get benefits via cross linking from your externally hosted blog it will need to be successful.

Brand targeting for business owners

Some business company’s or website owners can choose to start a blog on a completely new domain name. This can help if you wish to differentiate between the branding of your website and that of your blog. If the blog you are setting up is not directly related to the content on your main website, then you may not wish to combine the two on the same domain name.

If you wish to target on enforcing a collective brand for your company rather than creating a new brand for your blog, installing a blog as a part of your main website will help. If a blog is installed in a sub folder of your existing website, the blog URL will include your primary domain name in the address bar and appear as a cohesive entity.

Technical resources

If you are setting up a blog on your main website or domain name, you will require a certain level of technical skills in order to install the blog and add the database. If you are starting a blog using one of the free blog platforms then no software installation is required and a blog can be set up in a few easy steps.

Cost benefits

Another common reason for setting up an external blog outside of your main company website is the possibility for using one of the many available free online blog hosting services such as Blogger or Word Press. Most leading social networking websites such as Facebook also allow users to set up their own blog using their website platform. These services are usually free whereas setting up a blog on your main website or private domain name will require web hosting space and technical infrastructure.

So, decide your own where to host your blog, if it’s similar to your website and hosting it to boost your search engine rankings then definitely host it as a sub-domain of your own website.

Search Engine Marketing: Why is it so crucial?

Search Engine MarketingThere are many effective ways to promote your website and SEM is one of them. To improve the website ranking in the search engines, Search engine marketing or SEM is the most effective way. It also describes purchasing paid listings among other search engine related activities. Before, starting with an SEM campaign, knowing the concept and benefits of optimization is always very important and then employs techniques that will bring prospects to your site. Just as when getting browsers to enter your store in the real world, the goal is the same here, convert those visitors into customers.

Why Search Engine Marketing (SEM)?

In today’s Internet and World Wide Web, I’ve noticed that more consumers are turning to search engines to find the products and services and they seek.  If you are out to establish a strong base of customers and strengthen your bottom line, making friends with the search engines is the way to go. SEM is a proven technique that has worked wonderfully for business owners looking to increase their website visibility online through the SERPs. Using this effective method will increase your online visibility so that the consumers who are after your products and services will find you very easily. As the method include a great combination of various effective techniques.

In the past few years, it has been seen that nearly 85% of website traffic is produced from the major search engines like Google, Yahoo & MSN. Due to these results, almost every online business owner is looking forward with optimization and marketing their websites for search engine traffic and to get most out of it. As we revealed earlier, SEM includes a wide variety of techniques and the most important of all is the optimization.

The most popular and similarly used methods of SEM are mention below:

Search Engine Marketing Methods

Search Engine Optimization (SEO)

The concept simply known as SEO, search engine optimization describes the act of creating web pages that appeal to the search engines.  In general, it includes building link popularity and highly important, implementing relative keywords potential visitors are most likely to type into a search engine. These relative targeted keywords are inserted into the body text of the web page as well as in Title tags and Meta tags. SEO can be so effective that other SEM techniques might not even be necessary. However, not every method is required for a successful SEM campaign; but without SEO you just can’t do it.

Pay Per Click (PPC)

There is also an alternative for the people who don’t have time to spend on doing SEO. Achieving high rankings in search engines is not so easy job, so those who don’t have time rely on Pay Per Click (PPC) campaigns for high profile placements. PPC is an SEM technique that focuses on targeted audiences and particularly, generating sales. This is the type of advertising where you pay a predetermined fee when an internet user either clicks or visits your ads.

The key to SEO and SEM in general, is to know how web surfers go about searching for products and services they are interested in. Very rare surfers use industry language to search products or services, so in order to attract them you need to think like your audience. This is the reason, why SEO specialists give more weight on the keyword research. Always remember that whether it’s genuine SEO, PPC or any other techniques, keywords are the key of a successful Search Engine Marketing (SEM).