Any company doing business online knows how important it is to be listed on the first page of Google and other search engines. It does take a lot of work though to attain decent search engine rankings – not only because of the work involved, but also due to the ever changing landscape of the search engine world. A solution to those companies pressed for time and internal skills is to use SEO outsourcing services. However, it’s not an easy process due to the vast amount of low-skilled SEO companies out there, and choosing a reputable one which will get results it’s a very hard task.
Having worked in the SEO industry for many years, and also having experienced employing SEO outsourcers, I do have a reasonable inside track on how to go about getting a decent company working for you. Here are just a few tips which will help you choose the best SEO outsourcer to help your business climb the Google rankings.
One of the most important aspects to choosing an SEO outsourcing company, is not to be distracted by a slickly designed website and sales pitch. Some of the best SEOs I know lack design skills, due to be purely focussed on results and not being designers by trade. I’ve had a few clients come to me saying that they had chosen an SEO outsourcing company because they looked very professional and promised that they would get them to number 1 on Google.
Any SEO company worth their salt will never promise getting you to number on Google, so if someone tells you that, run away… FAST.
Ask to See Proof of Results and Customer Testimonials
You must always ask to see some solid results that the outsourcing company has achieved, and ask for at least two existing client contacts to ensure that there is proof behind the sales pitch. If they cannot show you any proof that they can actually get results then avoid them. Similarly, without any existing client recommendations or testimonials then are not worth considering.
Don’t risk your companies search engine rankings on being the first client of an SEO company who might not really know what they are doing.
Agree on Reporting and Work Delivery
Once you have chosen an SEO outsourcer, agree with them on how they will report to you each month, and what you can expect them to do for you. Reporting is key, and at its most basic you should ask them to send you monthly ranking reports to show the progress of your web pages in the search engine rankings against the keywords that are working on for you. Also, be up front and ask them what it is they will be doing for you and for how many hours. Some SEOs can be quite secretive which is understandable, but a good SEO company will always be transparent in their methods.
If an SEO company isn’t transparent in their methods, it probably means they are using “black hat” search engine optimisation which could harm your company website in the long-run.
Search engine optimisation, by its nature, is not something that gives overnight results. The minimum length of time you should employer an SEO outsourcer for is at least three months. There is no way an SEO company will be able to do any decent work for you in a shorter time period than that. Remember that Google has a very complex algorithm behind it and nobody apart from Google knows how it works… all an SEO can do for you is use the current tried and trusted methods.
Any SEO strategy should be long-term. There is no quick-fix when it comes to Google search engine rankings so build long-lasting relationships with your SEO specialists.
Conclusion: SEO outsourcing isn’t an ideal approach for all companies, and there is always an element of risk attached due to the sheer amount of bad SEOs currently working in the industry. Take your time in choosing a well-established and trusted company to outsource your SEO work to. A general rule of thumb, is that if you pay for cheap SEO, sometimes from overseas, then you will probably see more harm than good happen to your rankings in the long-term.
Author Bio: Marc Aaron runs the Expert SEO Bournemouth Agency based in the UK.