Cool New Features Offered by Google Adwords

Google Adwords is offering some cool new features that will help out you to develop your PPC Marketing campaigns, and will provide you a enhanced control over your target audience.

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Make your Google Adsense Ads in just few clicks

Google Adwords is presenting new display Ad builder that lets you to construct professional-looking display ads in AdWords or Adsense without hiring a designer or start from scratch. If you were thinking to expand beyond your text ad campaigns, or if you’ve been looking for an easier and shorter way to make display ads, then this is the tool that can help.

This cool new feature will help you generate custom-made display ads with your own logo, images, and text. Even, you can select your own colors and backgrounds. The tool can create ads to be displayed on all possible placements across the Google content network (Adsense), including video and game placements.

Learn more: http://www.google.com/adwords/displayadbuilder/

Enhanced views for search and content network statistics

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This feature permits you to check your search and content network statistics on the summary pages of your account. Utilize the new Statistics drop-down to watch individual search and content rows for every of your campaigns and ad groups, or just filter your display to view only the statistics for the network you choose.

Read more: https://adwords.google.com/support/bin/answer.py?answer=93322

Demographic bidding offered on selective sites in the Google Content Network

Demographic bidding allows you to present your Ads to specific gender and age segments on selected sites in the Google Content Network or Google Adsense. This provides you a superior control over who your audience is and greater insight into how your ads make with those visitors.

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Posted under PPC, Search Engine Optimization