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Blog Search – A Google search technology especially focused on blogs which allows the internet users to discover the blogging universe more successfully. No matter, whether you are searching any reviews, political commentary, summer food recipes or anything else, Blog Search allows you to look out what people think on any subject of your choice.The Google Blog Search results shows not just the blogs published via Blogger but also blog results for WordPress, Joomla and for many other blogs that are written in different languages like English, Italian, German, Thai, Swedish, Turkish, Indonesian, Dutch, Russian, French, Spanish and many other languages as well.

Now, Google Blog Search has improved their search service in more effective way. They are now capable of reading links on web pages. If you search for a query like a website URL, Google Blog Search automatically uses the “link:” service and displays the list of all blogs that have backlinked to the website URL presented in your search query.

I will explain you with an example here: If you search for yahoo.com, Google Blog Search will automatically convert your search query to “link:yahoo.com” and displays this search results which is a list of blogs that are linking to Yahoo.com.

Google now introduced some changes in the way they index content from blogs / RSS feeds. As before, they were only capable of using links from RSS feeds to decide the results for “link:” service but now they also consider links that are mentioned on web pages as well very similar to Technorati.

Simply, it means that if another blog say: xyz.com has linked to your blog “my.com” from his sidebar, Google will now display xyz.com in the search results as well when you query for link:domain.com

If there were a Technorati Rank like parameter for Google Blogs Search, almost every blog may have seen major fluctuations in their rank due to this simple change.

Posted under Blogging, News, Search Engine Optimization

Recently, Google has introduced two new improved SERP’s features. The first feature provides an expanded list of useful related searches and the second one offer longer search result descriptions. Both of them help guide users more effectively to the information they are looking for.

Google says that they are deploying a new technology that could better understand associations and concepts related to your search, and one of its first applications lets us offer you even more useful related searches (the terms found at the bottom, and sometimes at the top, of the search results page).

For example, if you search for [principles of physics], our algorithms understand that “angular momentum,” “special relativity,” “big bang” and “quantum mechanic” are related terms that could help you find what you need.

Google says that they are now able to target more queries, with more languages, and can make our suggestions better and similar to what you actually need to know.

In addition to that, on Google’s Official Blog says it’s now offering refinements for longer queries — something that’s usually a challenging task. This new feature is available in 37 languages through the world.

The second new improved feature is the longer search results. Whenever you type long search queries you get the results in dark blue title and is followed by a few lines of text which is also known as “Snippet”. Google have now increased the number of lines in the snippet to provide more information and show more of the words you typed in the context of the page. For Example: If you search the “earth’s rotation axis tilt and distance from sun” you would get this result.

This longer snippet feature wouldn’t be able to show you the context for all the words, but however it will cover all the topics and help the users to decide whether the results are similar to their queries.

Now, these were the recently announced features by Google. It says, we are continuously looking for ways to get you to the web page you want as quickly as possible.

Posted under News, Search Engine Optimization