Email marketing

Analyze the emails written to a client compared to the emails written to your friends and family. Notice the casual way of talking when you’re writing to friends and family; while the emails written to your client would be formal and somewhat tensed. You see you are trying to sell to the client and you’d never be talking in a casual way.

Try out by writing an email to a group of friends asking them to check out the hot VPS Hosting Plans you have seen on bodhost.co.uk. Put your affiliate link in the URL and send it to your friends. You will find that most of your friends will open the email from you. They will checkout the hosting plans you are recommending and they will definitely make up their mind to buy it if they want one.

The conversion rate will be high because the way you recommended the product in a casual way will grab their attention. So the point is never sell a product to your subscribers; recommend it in a way that would make them open their wallets and buy the plans.

The fact is that subscribers no matter who they are don’t want to be sold to. They’ll simply whine and unsubscribe instantly if you try to hard sell because they don’t know you in person, hence, they don’t trust you.

So the first and the leading rule is to build trust like you’d build a friendship with a group of people. To build trust, you need to follow these 3 effective email marketing tips.

Never sound like a salesman – Never, ever sound like you’re selling them stuff. You might have experienced this yourself in the real world. What do you do if a person knocks at your door and try to sell you a product right on your doorstep. You’d ignore him and close the door immediately. But when you get a call from your friend about a hot product he purchased today, you’d definitely want to check it out.

Always build trust first – Building trust is a tricky thing. You might wax a lot of people in the process. But don’t give up. If some people unsubscribe from your list, that’s fine. Don’t worry about them. They won’t buy from you no matter what you do. So it’s good to ‘clean’ your list in the process.

One way to build trust is to send product review emails of the famous products in your niche. Don’t become their affiliate in that process. Just give you honest opinion about the products. Give them things of great value. For example, you might have some old report lying waste on your hard drive. Brush it up and edit it accordingly. Remember, it should have good value. Good information.

Communicate in a casual way – Be casual. Communicate as if they are friends with you. Use casual words like “hey check this out” as a subject of the email. Don’t try to increase your conversions by selling hard. Don’t pound them with offers; inform them. Tell them about your stuff. Make them look at your sales page and the sales page will do the conversions. Don’t try to make your email a sales pitch.

Hope this article has been helpful to you and good luck with your email marketing.

Now, there is a most effective and long lasting Marketing Strategy to get noticed and attract millions of search engine visitors.

The choice of your Domain Name is the most important Marketing Strategy you’ll ever make to help you to rank higher on thousands of Search Engines and attract millions of visitors each year.

The truth is, websites with Generic Keywords in their domain name WILL list higher (in the first 20 listings on top Search Engines) than the most optimized websites and is easier to find on top Search Engines.

Before purchasing a domain name, there are many things to consider. In order to be seen by buyers when they are using a search engine to look for a product or service, it is essential that your website be one of the first 20 or so listed. One of the best ways to insure this is to use a GENERIC Domain Name for your website.

For Example:

Using a search engine is very similar to looking up a product or service in the Yellow Pages of your local phone book – under the generic name of the product/service you will find companies that have what you are looking for. Similarly, on the internet, some search engines list websites by how closely the website name compares to the item being searched for.

If your business name is ABC Corp. and you are in the business of selling ‘Baby Toys’ online. You’ll drive thousand times more targeted traffic if your Domain name includes your “Main Key Word” on it like:

TopBabyToys.com
JustBabyToys.com
CustomBabyToys.com
AmericanBabyToys.com
UltimateBabyToys.com or,
ABCKidsToys.com; Instead of your brand name ABCCORP.COM.

A good generic domain name can put you way ahead of your competition in the search engines, and, can literally be worth many millions of dollars.

In the past, some companies believed that company recognition was the key and were willing to pay a lot of money to obtain this. The internet, however, is changing the way that knowledgeable company executives are attracting buyers.
Unless you are willing to spend hundreds of millions of dollars on advertising, it is much more important to select a generic domain name that identifies the product or services you provide to users on your website.

With a GENERIC domain name and a programmer who understands the importance of generic keys to search engine spiders, your website can be way above your competition on internet search engines.

URL Redirection which is also known as the Domain Redirection, URL forwarding or Domain forwarding is a technique in which SEO experts make use of mod_rewrite module to clearly redirect one web address (URL) to another, hence take the visitor to a different URL than clicked upon without his / her explicit knowledge or permission. In other words, URL redirect is a technique wherein websites are made more visible by making them available under many URLs.

The technique is sometimes preferred for redirecting visitors when they type wrong spellings. It is also used as an effective solution in a SEO website that is a subject of poor publishing. URL redirecting is used for such a website to give much more reader friendly and search engine friendly URLs (web addresses).

With more and more websites using dynamic web page generation facilities, the URLs nowadays are generally less meaningful and ingrained with ampersands (&) and question marks (?).

Disadvantages of having such ragged URL’s:

• Easy information leakage about the technology under use for Hackers
• Scope for confusion for the readers/ visitors wishing to memorize or note down the URL for future use
• Difficulty in future changes in technology, as a shift from one programming language to another say ASP to PHP would render the old URLs obsolete and thus non-functional
• Difficulty in linking to your web pages for others, as the special characters in your dynamically generated web pages may meddle with the XHTML code of the websites trying to link with yours
• Discourage Search Engines from indexing your web pages, as search engine spiders do not index web pages with question mark within the URL

URL Redirection helps an SEO expert to eliminate all the above advantages and renders the URLs much more logical, manageable and readable for the end users as well as the search engine spiders.

The popularity of contextual link building has gone up in recent times. But not everybody knows how to successfully employ this tactic which is why it may lose its effectiveness in certain cases. You will find some people producing artificially generated links, a practice that doesn’t work well with Google. The think tank behind Google has developed certain ways in which it can differentiate which site is truly popular with the masses from those that are trying to deceive it which is why contextual link building must be executed to perfection.

Contextual link building

Nowadays, there are many professional SEO companies that offer contextual link building solutions. SEO Company develops its strategies on the changing algorithm trends of Google and contextual link building is an offshoot of the changes made by Google. The single most important thing that differentiates contextual link building from all other forms of internet marketing is the fact that it has the ability to connect well with the masses through the human touch. Consequently the links are naturally generated and Google can not target them as being manipulated.

In order to give Google the impression that the links are real you need to have great content written by specialist writers. When the links are placed inside great content the chances of naturally intriguing the readers will increase and this works well with Google.

The other most important aspect is to post these expert reviews on blogs that are on different classic C IP’s. This is to ensure that search engines are unable to detect a similarity between the websites that contain links to your site. The nature of these blogs should be such that they are themselves popular amongst the masses as well as the search engines. This is a very important point in that by posting your reviews on blogs that have a steady readership, you will be able to lure targeted traffic onto your website along which you will get a flow of link juice.

Finding such blogs on your own could be a rather overwhelming task. However, if you go with a professional SEO company the latter will have a number of such blogs as part of their blog network. They will determine the most effective blogs in which to post your reviews and thereby help you derive maximum benefits.

Also, in addition the SEO Company will have the resources and the expertise that will enable them to back up the contextual link building efforts with other popular link building strategies like article marketing. This is beneficial in that it further optimizes your site for the search engines.

Dmoz is an Open Directory Project which is an important step for any website promotion. It is a very important directory which provides search results for many of the huge search engines and online portals. Dmoz directory is a human edited directory and you must follow the proper way of submitting your website, if you want your submission to be successful.

First and very important point is to ensure that your site has unique and fresh content. If, your website is publishing a group of affiliate links or if your website is a replica of other sites that are available in huge numbers on web, then possibly your submission will be rejected. If you are selling or dealing with affiliate products you can show Dmoz editors by adding contents like product reviews or any other information that your website has some unique to offer.

Make sure your website contains no spelling mistakes and your site looks and work decently. Though the editors are looking for original content, they are only human and will be annoyed by errors and by a clumsily built site. It is my experience that professionally designed sites, with good content, always make it into the directory eventually.

Confirm that your contact information exists on you website. Not only the e-mail addresses but also put the physical address and telephone number on your site to get easy entrance in the category. Especially, if you are selling something, you need to build credibility with your customers, and in this case, with the Open Directory editors, by providing genuine contact information.

Choosing the proper category is very important when you submit to these types of directories. There is nothing to worry about when you submit your website to a robotic search engine, but you should choose a correct directory when you submit to a directory. Walk through the categories and check where similar sites to yours have been listed in the directory. When you are sure about the proper category for your site just press the add URL link. Avoid submitting to the categories where your site doesn’t meet the criteria or else your submission will be rejected. Read the notes carefully if mention for any particular category and then submit.

Always keep a record of your submission date, category and the category editor in order to make an inquiry about the status of your submission this information is very necessary. As it is an human edited directory it can take weeks or months to review and accept your submission.

Spamming the directory can cause a rejection to your submission. Avoid submitting your web site again n again. Just submit once and keep patience. Generally you are only allowed to submit to one category, though if your site is huge and has many subdivisions, you may be able to submit sections of the site to different categories. As submissions come in a huge numbers to the categories, it may take time for processing your submission. If you hastily resubmit your site, then it will end up on the bottom of the list of sites to be reviewed, as they are stored according to date.

If you have to enquire or have any questions regarding your submission, then contact the editor in the proper way. Send a message to the editor of that category. You can check the bottom of the category page for the editor name. Another excellent way to make contact with the editors is through their online forum. Provide them the proper date and category to which you have submitted to check the status of your submission. You can ask questions about the procedures etc, but make sure that you don’t argue with the editors.

Next time, when you submit to Dmoz Open Directory Project, ensure that you follow the above guidelines to get your submission successful.

In simple words, RSS is known as Really Simple Syndication, and are usually used to get your latest news and content to your readers. RSS is a great tool to improve the websites organic search engine ranking in very less period. RSS is as simple as XML file format, not much difference. RSS is the quickest way to distribute your web site information to many users on different places.

Latest content and similar content are two major terms that search engines use to determine the effectiveness of search engine results. RSS works in the same manner, as the fresh content that you add to your site/ webpage, or add a blog posting/ pod cast; can be easily syndicated to the top search engines Google and Yahoo and data aggregators. Therefore your content (with your web-link) is read by thousands of hungry web-viewers searching for your offerings.

Why do you need RSS?

Comparing the Optimization Techniques and RSS, it has been noticed that optimization techniques may take more time to get the search engines to even notice your website but, RSS gives the results very quickly. The only reason, because RSS permits you to get your content right to your targeted readers as soon as it is updated.

One more feature of RSS is the capability to achieve subscribers for a website, this act as a fantastic way of generating re-occurring visits from users.  The web has traditionally populated content as HTML-based web pages and search engines / directories had been listing html pages in their search results. But thanks to rapidly increasing number of content sources more users are using RSS newsreaders / aggregators to keep themselves updated and to gain from better exposure and visibility.

As mention already, RSS feeds are the updates of your websites fresh content in very simple format similar to XML. By submitting these RSS feeds to different search engines as well as web directories will definitely help in increase of your websites search engine ranking.

To enjoy the benefits of RSS feeds, you need to keep updating your website by adding new fresh content frequently. Content is the key to success in search engines. To get more searches in search engines like Google, you need add more unique content so that the search engine will have more information to be indexed. The more information the search engine will have, the more chances of increase in rank. The more relevant content available for indexing, the more search engines consider your website to be an authority on a particular topic.

Updating the fresh content frequently also provides you the capability to put a cross link within your website to boost page ranking of those pages too.

What if nobody visits your website? What would be the value of your web site?  If you have fewer visitors it means you have a very bad traffic, and obviously if you don’t have any traffic your website will not give you any benefit.

Every webmaster has a common target to achieve a high Page Rank (Aka PR) and to top the search engines. Many webmasters spend huge bucks on those pricey marketing strategies and buy links to get high PR links. Buying links could increase your PR but, it cannot give you a large amount of visitors.

How to Digg?

Digging is very easy, just log into your digg account, submit your each story to digg and try to select an exact category for your story. Once you’re done with the submission of the story it will get display on most recent story page.

To get your story on the front page of Digg, you need some digg’s i.e. a number which increase when some digg users suggest your story. You will get more visibility on digg, if you have more digg points. If someone who already have digg many stories, and that person is one of the top digg users, he digg your story then you will be directory gone into his digg list. And then you will have a backlink from high PR page, because your story will be more visible on digg pages.

Story content is the most important thing you should work on. Just think of before posting, why viewers would like to digg your story? Hence, you should add some interesting content and effective keywords in your article which attracts a user to dugg your story.

Dugg from your website

Add a Digg it button in the end of your articles once they have been submitted to digg.com. The reason to add the digg it button at the end of the article is because most people put the digg it button on the top of article which is not very much useful as readers will always dugg after reading the content. So the button should be inserting on the right place at the end of article.

Once you received about 10 dugg’s from the top 100 digg users, you will receive some good traffic from digg website. Also, you can follow these useful Digg tips.

• Always remember friends are the key. To expose your story faster add at least 20 friends on Digg
• Request your friends to digg your posts and do the same for them in return.
• Once you get to the front page about 20 times, it gets easy to attract the users towards your story.
• So your aim should be the top most diggers who posts and digg’s a lot.
• Create attractive titles like why, how, etc. Example: “Why Linux is the best OS”, “Top 20 reasons why Linux is the best Operating System”, “How to tweak Linux”
• Be careful with digg as many blogs are banned
• Don’t waste you time on digg groups as they are not much effective

What a webmaster should do?

Let’s get ahead and check out the helpful and established ways to market your website without paying the big bucks.

• Join Right Forums – Though, if you have your own forum, you must participate in forums relevant to your niche and try to become the moderator of that forum. Becoming a moderator is not for driving the traffic to your site, but to let the forum members know about you. This way you will naturally get the people to your web site. It will be a plus point if you are able to put a signature link to your site.
• Creating Business Cards – An effective way and not very expensive. Internet is the best way to design and choose the professional cards for your business. Just get your cards and spread them in your network and in your targeted areas, sit back and watch the traffic coming.
• Create Valuable Content – In case, if you don’t have time or idea to write effective contents, there are few good sites on internet where you can fetch other people’s content and use it on your web site. Since, you have to provide them a backlink; you may lose some of your valuable visitors. Rather than copying others content, How about creating an article of your own? May be your writing style is not like a professional but your ideas may be valuable.
• Similar Business Groups – It is very helpful to join the relative groups that you are in. Never depend only on internet associates, you really need to detach yourself from your computer and go out and meet friends. Attend special meetings and conferences…show off you in person instead of online. People like to meet people in person; you will benefit tremendously by the face to face contact. You are continuously marketing yourself whether you utilize paid schemes or one of the points mentioned above. Never rest on your laurels and take nothing for granted. Life is not constant and always changing. Determine yourself, what works better for you and build an effective marketing strategy.

Once you have achieved the peak of success, you will be able to manage the inclusive and pricey marketing strategies.

Google is always in a search of fresh and new content, and setting up a blog on your site, updating often with quality content, can definitely help out to achieve search rankings. The true beauty of WordPress is that there is a wide range of free plug-ins which you can easily install that will make your blog completely search engine friendly.

Following are some basic tips and necessary plug-ins should be considered when install a Word Press blog:

Template Design

The first configuration you need to do is work on customizing the design template to match your existing site. I suggest finding a template that matches as closely as possible to the look you are going for then work on tweaking its graphics, colors, and other particulars till you achieve the desired appearance.

Most of your changes will occur in the header.php, footer.php, index.php, and page.php files in the theme editor, however, the theme you install will dictate which files actually need to be updated. You will also need to make some adjustments to your CSS file. These changes all involve working with code and graphics, and are most likely left to a professional.

Once you have your design set up, the rest of the customization is considerably less technical. The following are suggestions that most people can do themselves and you probably will not need an expert to help you here.

Settings

Permalinks – The next thing you need to do is customize your URL’s. You do not want the default post URLs (“pageid=#”) as they are simply not search friendly and you want your default names to have some meaning to them. While you can customize your URL’s with various plug-ins, you may not always think to do this, so be sure to have a default you can live with.

Under the settings tab in your dashboard, click on permalinks. Here I suggest choosing one of the settings that includes the post name. Including the month and year is totally optional as it will have little to no impact on your search rankings, but you definitely do want to include the post name.

WWW or no WWW – With WordPress, there is no need to worry about the www vs no www redirects. It is handled for you, but you do need to select which variation you want, and it’s very simple to do. Under “General Settings” you will see two fields; one for “WordPress address” and the other, “Blog address”. Ensure that both these fields include the “www” (or not), whichever you prefer, and that’s it. (I always recommend using the “www” version of your URL as most people linking into your site will use it, and this will help keep a consistency among your site.

Required Plug-ins – There is an almost endless supply of free plug-ins out there that you can add to your site ranging from photo galleries and spam protection, to social media integrators for Twitter, Facebook, Digg, and others. While many of these others will benefit your blog and search rankings, the XML Sitemap, and SEO plug-ins are truly essential.

SEO Plug-in – When setting up your new installation, the first plug-in you need to install is one that will allow for totally customized title, Meta description tags, and page URL’s. There are a number of tools that do this ranging from the widely popular “All in One SEO Pack” to a relative newcomer “HeadSpace2″.

While I personally have yet to try HeadSpace2, it is high on my list, as it has been recommended by many industry professionals as the best WordPress SEO plug-in. For any new blog installation I highly recommend this plug-in be installed right away.

XML Sitemap Plug-in – To the best of my knowledge, HeadSpace2 does not have an XML sitemap option, and as such I highly recommend “Google XML Sitemaps“. This plug-in will automatically generate XML sitemaps for you on the fly and submit it to Google every time you add, remove, or update a page or post. This helps ensure that Google has the latest information at all times. It’s a very simple plug-in to install and configure and once setup, you can forget about it and it will do the job for you.

If a good optimized website updated regularly with interesting content and is correctly setup then it will surely do well in Google search engine. As well as the WordPress has the power to make this process very easy so you only need to worry about writing great articles and selling your customers. The functions of the plug-ins are much advanced and will make the optimization lot easier and increasing your chances for top ranking.

If you wish to hit into this supreme high traffic pulling power of articles you need to make sure that you follow these 3 easy steps with every article you create.

Simple 3 steps to boost up your website traffic right off the charts:

• Optimizing Your Articles
• Attractive Titles
• Quality Base Articles

The intention behind this article is to ensure that you get huge traffic via article marketing campaign.

Below are the detailed articles marketing steps to burst your website traffic…

Optimizing Your Articles

To optimize your articles, you must put your niche keywords in your articles so that search engines will identify the niche you are targeting through that article.

Research the keywords and niche people are using to find information related to your products and services. Then, with those keywords optimize your articles so that they will get index soon and rank well in the search engines.

Attractive Titles

Titles are one of the most important factors of your article. If your title could not make it to attract your targeted market, none will read your article. If they not succeed to read your article no one will reach your resource box and so zero traffic to your website.

Thus focus on creating attractive headlines. My suggestion to you is to get headline templates on the internet. There are many copywriting e-books that will give you fill in the blank headline templates that are really appealing.

Then, ensure that you include your article benefits and solution to problems of your target niche and use the templates to write attractive headlines.

Quality Base Articles

The only thing that motivates people to read your articles is the quality content or information. If your article is sucking and provides useless information, you could lose your reputation and get no traffic to your website.

Hence, it is very essential to give your targeted visitors what they want, that is quality informative content in your niche.

Providing quality content to visitors will boost up your name, reputation and website traffic of your blog.