The major issue bloggers face is that over time their blog archives gets fill up with thousands of posts and by default a blog normally only shows the most recent posts that you have posted on the front page while the majority of your previously written posts can’t get noticed once they drop off the front page.

The new technique is called Sneeze Page. The idea behind it is simple – to create a page that forces the people in different directions deep inside your blog by highlighting a variety of previously written posts.

In simple words – A sneeze page is all about exposing those archives.

There are many types of Sneeze Pages that you can create on your blog. Few types are explained below.

Themed Sneeze Pages – these are posts or pages on your blog or site that revolve around a single theme. The sneeze pages (and others) are linked to prominently around the blog – including the ‘best of blogs’ section of the front page, if you have. These pages generate a lot of page views both themselves and the pages that they link to.

Time Related Sneeze Pages – these pages are based around a defined period of time. They are usually a ‘best of’ post that highlight your key posts from that period to either remind readers of previous posts that they might want to revisit or to highlight posts that they might have missed.

The period of time that you choose can really be anything from a year through to a month, week or even a weekend (ie a post that summarizes the posts from a weekend that those readers who don’t read your blog on a weekend might have missed).

Retro Sneeze Pages – Another variation of this ‘time related’ sneeze page is to do one that unashamedly shows off a number of posts from your blog from a particular point in its history. The most common way to do this is to do a post highlighting posts from the blog from a year ago.

Series Sneeze Pages – many bloggers use the technique of writing a series of blog posts that allow them to explore a topic over a period of time with lots of interlinked posts.

One key with writing a series of posts is to make sure that readers have a trail of links between posts so that they’ll not only read one but the full series.

A great way to help readers discover a full series is to develop a sneeze page. All of the posts in the series should link back to it and it links to them. Series Sneeze pages can become key pages on your blog.

Advantages of Sneeze Pages

Exposure to your archives – I don’t know about you but when I spend hours (if not days) crafting a blog post, I want people to read it! Sneeze pages lengthen the time that people interact with your older posts.

Benefits to SEO – search engines not only look at the links that other people make to your posts in order to give them ranking but the internal links on your blog. Linking to old posts can help them grow their search engine ranking.

Help’s create a Sticky Blog – I’ve not seen stats on this but it is my suspicion that a person arriving on your blog for the first time increases the chances of coming back to it the more great posts that they view on it. Get someone to read 10 great posts that you’ve written previously instead of 1 and you’ll exponentially increase the likelihood that they’ll subscribe and become a regular reader.

Sneeze pages can be an effective way of driving people deep within your blog – but they’ll only do that for as long as you’re able to drive people to the sneeze page itself. As a result – a sneeze page is something that you’ll want to promote and position prominently on your blog in a place that people will continue to see it.

Link your sneeze page from the navigation menu, sidebar or other hot spots on your blog. It works beautifully for both SEO and user experience purpose.

Posted under Blogging, Search Engine Optimization, SEO Tips

Fresh & unique content always plays an important role in terms of search engine optimization. Internet user surf’s daily on net to find the latest information on their interests. Search engines understand this and therefore places a great weight on the content freshness. Websites that are regularly updated also encourage the search engine spiders to visit often.

For example, a web page that has its content updated daily will find that search engine visits and crawl’s the page more often than the other less active pages. This clearly explains why blogs are visited frequently by bots as compared to other sites.

Perhaps the RSS feeds’ is the easiest way to get fresh content for your website. These feeds can be found by searching for RSS feeds in the search engines. Syndic8 and Feedster are some of the most popular feeds directories available on net. All you need is a RSS parser that can convert these feeds to real time content for your site and you will have daily content instantly!

A common RSS parser used by many webmasters is the Magpie Parser; this powerful open source PHP parser allows the coder to transform any feeds to relevant content pages. RSS feeds are a great way to create fresh content when one has no time to write.

Another great way to have fresh content is Reprinting Articles on your site. Lot of directories are available out there that lets the webmasters to reprint their articles. Reprinting articles involve very little effort and often allow the search engines to have new content to index for your site.

Though, many article directories limit the amount of times the articles can be reprinted on your site. Nevertheless, this is one of the easier methods to have fresh content.

All the methods mention above are great in creating fresh content, but it is also necessary to note that creating unique content for your site is another issue worth considering. The only way to create unique content is to write them yourself or get someone else to write for you. Weblogs are extremely useful when it comes to adding of new unique content.

WordPress is one of the most popular CMS for content management. It allows the owner to enable multiple people in a company to post new content so that a group of people can manage the content more efficiently.

Another method to acquire for unique content is to create a forum for your members. This is a very low cost operation if you have many supporting members who are active and willing to commit.

In the eyes of Search Engine Optimization, fresh and unique content is of paramount importance. In order to display the latest information on your website to the visitors via search engines, updating your website pages regularly is must so that the spiders will visit and index more often.

Posted under Blogging, Search Engine Optimization